Ever wonder how some websites rise to the top of Google, while others languish on page ten or lower? One of the keys to success is a tactic known as back linking or link popularity. Learn how to make this tool work for you.
1) Link popularity is defined as the number of inbound links that link to your site.
2) These inbound links are considered a measure of the popularity of your site.
3) Not all inbound links are created equally. If they come from a “link farm,” they may be considered fraudulent and can actually harm your ranking, or result in your site being taken down.
4) Quality links are key. An example of a quality link might be a clothing factory linking to a textiles plant. An example of a poor quality link might be an auto maker linking to a pharmaceutical site. There’s no logical connection. The former can help your rankings; The latter can harm them.
1) Establish relationships with sites containing content that is complementary to yours.
2) Those sites should contain a range of pertinent keywords, not just one or two.
3) The higher the ranking of the site linking to yours, the more valuable the link. Example: An author client of mine once scored a radio interview with the BBC News. They posted a podcast of the interview on the BBC News Website and linked to a page where his book could be purchased. Solid gold!
4) Use an electronic signature in everything you do. It’s like casting your bread upon the waters. A major bank I once worked with came up on Google’s sixth page, using the keyword, “mortgage.” We incorporated a link to the bank’s mortgage page into the electronic signature used in their press releases. They quickly shot to the number one spot!
This tactic is all about relationship building, and it takes time.