Marketing brochures provide relevant information to your target market, which then attracts them to seek out your product or services. It is important to remember that when you use business printing services, prospective customers are not only given the means to be informed about your offerings, they also get an idea on what kind of company you are running. A brochure design that looks professional and well-edited can leave a good impression on customers, making them see how you value credibility and quality.
Business printing services often provide templates to assist their clients in creating professional-looking brochures. If you choose to use a pre-designed template, you may want to check out several layouts and fold types to see what fits your purposes. The next step to do is to customize the content and incorporate your brand, company logo and other relevant graphics to the template.
For further pointers in designing effective marketing brochures, consider the following:
Keep your target audience in mind
Brochure design is important in getting the attention of your target customers. It must appeal to their sensibilities so you can get maximum results. Get to know your audience well and design the brochure based on their age, economic background and other relevant factors.
Use color to your advantage
Colors attract people naturally. Full color business printing for your brochure is an effective way to grab the attention of consumers and expose them to your marketing message. Make use of colors that are suitable to the message you want to convey. In general, bright colors imply strength and a good fit for, say, finance-related businesses. Soft colors depict sensitivity and elegance, the type of qualities ideal for beauty products or services, for example. Use colors not only to reflect the quality of your business but also to represent your business itself. The colors of your brochure should be consistent with the ones you use for other marketing materials in order to reinforce brand recognition.
Balance copy and graphics
Creating a balance is important in designing your brochure. When you seek to create a good balance between good graphics and interesting text, you will be able avoid cluttering your brochure layout. Also, do not take white space for granted as it can also contribute to the appeal and readability of your brochure. Generally, avoid filling a page or panel with too much text as it can discourage potential readers. People usually scan a brochure so consider using bullet points in stating important parts of your message. As for the pictures, you may use relevant images as long as they do not create confusion. The images you use should complement the text and add something special to the overall design.
You naturally want your brochure to stick in the mind of your prospects and current consumers. So pay careful attention on how you design it. If you need help, most Arlington business printing companies offer design assistance to their clients so take advantage of that feature. When you get assistance from professionals, you can expect your brochures to achieve the impact that you desire.