Is it originality? Legibility? Simplicity?
Perhaps it’s how your card prompts the recipient into contacting you. A clean, uncluttered design shows that you care about appearance and immediately sends out a professional vibe.
First and foremost, your card must clearly show your contact details. That’s the number one priority. Even if your card is poorly designed, it must allow people to contact you. Kind of a no-brainer, but you’d be surprised how many cards hide the contact info away behind some over-indulged colour scheme or illegible typeface.
Size deserves a mention. If your card doesn’t fit into a holder or wallet it’s not likely to be kept close-at-hand.
Should your promotional piece have a gimmick? Here’s an original idea that doesn’t use card stock.
How much thought do you really put into the creation of your business cards? I’ll admit when I first started in this business I didn’t know diddly squat about marketing and I created boring business cards like everyone else. I had my company name, phone, address, email and website–that was it.On the front of the card put some type of catchy slogan so that sellers know that you’re a real estate investor. Such as “we provide real estate solutions” or “we will buy your house in 30 days or less”. And then on the back of the card I would give the sellers a reason to pick up the phone and call you.Now, on to the second business card you’re going to have. This is where you can get crazy and let your imagination run wild. This card can be ugly and doesn’t have to look professional at all. You will want to make this card bright pink, bright orange or bright yellow. You can use big lettering to let the world know that “WE BUY HOUSES AND CHARGE NO FEES”. Of course, on this card you will still want to offer free reports on the back. And don’t forget, these cards are for leaving at the gas station, dry cleaners and tacking up on bulletin boards. Do anything you can to have these cards attract attention.
What I want you to do is pull out your current business card(s). How does it look? Does it offer any reason to give you a call? Does it suck? Or is it awesome and you don’t need to change a thing. If your card needs a few changes go to vistaprint.com and make up some new cards. Business cards don’t cost much, so don’t be cheap about this. In fact, business cards can be one of the best investments you make if you get a $10,000 deal off a 5 cent card.
And to increase your chances of getting that deal, you should play the “business card game” with yourself. Every day, you should promise yourself to hand out five business cards or tack up five business cards—and you can’t come home until you do.You want your contact details to be obvious without any catch, so I’m split about Poul’s card. Sure, it’s original, and works excellently for the industry, but it doesn’t make the information apparent at first glance. What happens if the prospective client is missing a thumb, or arm? Of course he could always hand this card out personally and have a back-up for such occurences.“Regardless how flashy or clever your card is, if contact information is not readily available, or quickly processed, the card failed. What does it matter if someone remembered some neat trick the card does or how nice it looked if they find a hint of difficulty acquiring your information from it.”
— TERRY TOLLESON