HOW TO USE QR CODES IN MARKETING CAMPAIGNS
The recent introduction of QR codes to mainstream marketing has already significantly impacted the landscape in regards to the way people buy products and services via their smart mobile devices. QR codes have been successfully integrated into both traditional and interactive marketing campaigns; and businesses are increasingly taking advantage of this relatively low-cost marketing tool.
QR codes have emerged as one of the newest ways of mobile marketing. They often pop up in store windows, in magazines, product packages, bus stops and almost anywhere imaginable. When consumers scan these codes with their phones, they are directed to a website which contains promotional materials. Code scanning saves consumers the work of searching for a website promoted in an ad
A quick scan of the code instantly connects to some discount information, special offers, and exclusive content, price quotes, and more. Recent introduction of QR codes to the mainstream marketing has already significantly impacted the landscape of the way people buy products. QR codes have been successfully integrated into both traditional and interactive marketing campaigns. Brands and companies are increasingly taking advantage of this relatively low-cost marketing tool.
QR codes can be used in ads, direct mail, websites, graphics and printed materials like flyers, brochures, signs, business cards, flyers, coupons, invoices, packaging, book publishing, or any other promotional materials. A quick scan of the code instantly connects visitors to items such as discount information, special offers, exclusive content, price quotes, and more.
How to use QR Codes in Marketing
A restaurant might use QR codes on their menu to unlock a special coupon; magazines can bring an article to life with a QR code that links to a video with extra information; an organization might use them to promote an upcoming event; or a business might utilize QR codes to offer discounts, and incentives to the customers. You can also link QR Codes to your landing or promotional pages with a call to action. In fact, the possibilities of QR codes are endless:
1. In Paid Advertisement – Use QR codes on billboard ads, trade show materials, in guerrilla marketing and TV advertisements to increase exposure of your website or online promotions. Use QR codes for in-store and window displays, uniforms, promotional magnets, coffee mugs, fleet lesion plates and other easily accessible places for quick connection between customers and your business.
2. On Internet – Include QR codes to your websites, email marketing, online contests & surveys, how-to videos, instructions, reviews, etc. Also use QR codes to link your website or landing page to social media profiles, review sites, discount sites, etc.
3. In SMS (Text Messaging) – QR codes can be linked to your online landing page in your SMS marketing campaigns. You can also send promotions, coupons and incentives through mobile SMS. It is all about incentive.
4. At Events – link QR Codes to your event site or landing pages with information about the event, schedule, address and other information. You can also use QR code for event ticketing.
With easily traceable analytics, QR codes are very attractive for marketers and business owners because they efficiently monitor response rates and ROI (return on investment) of marketing campaigns. Tracking data generated by QR analytics on how many people used the code, what time, what action they took, etc., gives businesses and marketers the power to test and measure marketing campaigns and quickly adjust them for better results.
To create a successful QR code campaign, it is essential to have clear objectives and provide useful and valuable incentives to deliver a favorable user-friendly experience and offer real value.