Businesses reach prospect customers in many ways. One of the indirect ways of products and service promotion is toolbar development. While toolbars are a utility commodity for the users, businesses have an opportunity to place their business always in front of the customer. Along with a business logo, toolbars also offers one click service to vendor’s website.
Toolbars reside on user’s browser top all the time and assist users in many ways such as offering one-click access to frequently used applications, constant email and social networking notifications, bookmarking and other custom features. Customers see toolbars while using internet browsers. It goes along with customers as they browse enabling companies to track their browser habits.
Yes, browser toolbar development tracks user activity, which enables companies to market their products precisely reaching right bunch of audiences. This reduces their marketing and campaigning cost, and increases lead generation. When customers use toolbars, these toolbars track customers’ interest in the products and services through their website visits. Toolbars record the frequently visited websites and update the information on the company’s end. This way, marketing companies keep their customers’ in-boxes spam free as they do all the promotions through toolbars.
Although it may hinder customer’s privacy, these techniques also prove useful as they receive filtered messages carefully drawn keeping their likes in mind. Companies will reap multiple advantages by providing toolbars. It constantly reminds customer of the company’s services. Also, companies don’t have to face fierce market competition. Further, they can link customers to special offers and provide customers with powerful search capabilities.
For HTML-Savvy customers, toolbars proffer an option to customize or add components to it. Customers can add some code to the toolbar and tailor it according to their specific requirements. Having said that, I will like to mention the details of some of the leading toolbars, recently developed:
For the latest FireFox8 browser, Symantec released a browser toolbar development. Symantec released a compatibility update to bring Firefox 8 support to its 2011 products. Norton will constantly upgrade its software from the toolbar and stay active detecting the malware or viruses, at all times.
Moving on to the top-most browser, Google has a growing list of toolbar buttons. With many others, Google recently added a Google+ notifications extension for its custom toolbar development. With a single button click, a Chrome toolbar shows the number of unread notifications. Also, you can add comments, reply or manage recent activities in your Google+ circle, right from the toolbar.
Last but the most powerful is the Zynga toolbar. Now all the Farmville-crazy people can enjoy setting up their farms through this extra helpful Zynga toolbar. It offers cheat codes, Farmville cash, magic tool and lots more to assist in playing the game.
Companies choose to engage in browser toolbar development and custom toolbar developmentas a cost-effective, customizable marketing tool. Although it adds value to customer’s browsing capability, it should give them a choice for whether or not they want to download a toolbar without feeling that their privacy is being invaded.