Trade Shows Q&a: Things To Consider When Exhibiting At A Trade Show

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Trade shows are worth it because they offer a great opportunity for many companies and make showcasing business services or products easier. You can show your products to a great number of people who go to trade shows to look for a particular product.

* Is it best to exhibit at new trade shows?

Generally, it is not advisable to exhibit at a new trade show. New trade shows are untested venues. Small businesses have limited time and money to experiment on unknowns. Just save your money for the regular, proven shows in your industry.

But if the new trade show is in a sure populated venue with good marketing strategies in a wide scope, then it is viable as well.

* How can I know which trade shows will give me the best ROI?

Usually in conducting a trade show, the main concern is the return of investment. You can determine which trade show will give you the best ROI by following these easy steps:

• Identify the theme of the trade show
• Analyze if it is related to your product or services.
• Prepare a typical visitor profile from the tentative participants profile and products.
• Analyze if your product or services profile matches the visitor profile by 80 percent, and then if it matches, participate in the show.

In business, it is natural to take risks. So before making one, make sure to study or analyze your steps before moving in to another because your time and money is at stake.

* Which tradeshow exhibits are best to use for companies on limited budgets?

Table top trade show displays are the best exhibit for companies on a limited budget. Most small companies use this type of trade show exhibit. They dont require expensive and elaborate booths. Table top displays are usually indoors and only need tables for each participant.

* What are some things I can do for trade show success on a small budget?

Do not worry if you have a small budget for your trade show. There are still plenty of ways to make your show successful even if your budget is small. Here are some ideas:

• Research shows that will give the most bang. Pick an offbeat show.
• Never exhibit at a new trade show.
• Invest in trade shows that will reach the key decision-makers of your target.
• Prepare a neat printout of “Comparative Matrix” in between your product/services and involving your competitors.
• Make your booth clutter free.
• Provide an audiovisual display of a working model for patrons to appreciate.

* What are some things I can do in advance to prepare for exhibiting at a tradeshow?

Preparation is very important in operating a trade show. Therefore, you need to do some important things in advance in order to avoid problems and make your exhibit a success.
Here are some suggestions:

• Plan and make arrangements well in advance of show dates.
• Visit and walk through the facility and look for potential problems that would inhibit your success like food courts, competition and accessibility.
• Avail lead retrieval services if they are available from show management or contract agencies.
• Train your trade show team.
• Months prior to the show, spend time informing existing clients and your market of the upcoming show.
• Seek help or consult experts in trade shows in developing an appealing booth, staff scheduling, and market campaigning prior to the show kick-off.
• Sales staff should have more extra time and incentive to contact and follow-up show leads within weeks of exhibit.

Following these steps will give you fewer headaches and will lead to a successful trade show. Be sure not to rush things to avoid problems. 

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