With every passing day, the business environment is getting tougher. As more and more players enter the world of commerce and manufacturing, the winner is the one who chooses to remain ahead, by incorporating innovative ideas. Regular product updates, interesting services, timely alerts, brand propaganda, discount offers are some of those ideas, which competitive and smart organizations adopt.
All the above tasks can be fulfilled with the help of traditional marketing avenues. But that would make the product or a service expensive, as marketing cost is added to the final selling price.
This is where SMS marketing comes into the picture. SMS marketing typically involves sending a common marketing message, called a text campaign, to thousands of mobile phone subscribers. This is also known by another name, bulk SMS. The concept of bulk SMS messaging has gained a lot of popularity in the recent times. This method is affordable, quick, reliable that provides the right kind of exposure to a product or a service.
A Bulk SMS Provider is an entity which provides the necessary infrastructure and SMS credits to send bulk SMS marketing campaigns.
These providers tie up with network operators to use their SMS gateway for sending mass messages. They develop an easy to use front end interface or tool which can be embedded in a website or used as standalone desktop software. Marketers buy SMS credits from these providers and use the application to send out various products updates, launch of new services and alerts to its loyal customers.
They are the people who are a link between you and the network operators.
Short Message Service or SMS has become an integral part of every individual and organizations. It is an amazing tool to send out not only personal messages but also stock updates, notifications, greetings, educational tips, insurance premium reminders etc.
The above mentioned tasks are a way to promote products and services; and the tool that performs the magic is called Bulk SMS Software. This robust and reliable text messaging application is used to send thousands of messages with just a single click of the mouse button. It is end-to-end mobile marketing solution. One of its unique features is that it does not require internet gateway.
These applications are developed by entities that provide SMS marketing platform. They are professionally developed, extremely efficient and a joy to operate.
Its intuitive user interface and three step operation makes the task of sending marketing campaigns a hassle free chore. It allows you to quickly broadcast large volumes of messages in a short time.
Mentioned below are some of the salient features of this software.
1. It is easy to operate. Even a non-technical person can handle this software. Its three step process is a joy. Create a campaign, attach the list of target customers from the database and click on the send button.
2. It is a cost-effective marketing solution based on mobile platform.
3. The software comes in many avatars; integrated in a website, standalone application or excel-to-SMS.
Cheap Bulk SMS is a way to market products and services in the most affordable fashion. This typically involves dispatching large number of text based campaigns to a target group at the most competitive rate. This method generates instant interest in the minds of people. A brand is immediately registered with the target audience.
Bulk SMS is a mobile marketing solution which will only grow with the time. The future is bright for this amazing and enterprising tool.