The purpose of marketing is to attract attention and build relationships. From this end, the aim is:
1. To make a friend
2. To be asked again for the first face to face in the coveted opportunity starts for the determination of the facts beyond the current research efforts
The perfect marketing execution is necessary to achieve the goal and two goals. These seven tips can best help you do just that, and even increase sales.
Tip # 1 – compelling and consistent message
What you say and how you say it’s necessary. Convincing means that your words and graphics make emotional connections. Because as has been said that people buy for the first time in the emotion and then justify the purchase decision with logic.
Message also demands consistency. This starts with your business cards and extends his elevator speech or infomercial than 30 seconds. Also all of the brochures advertising your website needs to reinforce his message compelling, emotionally charged.
Tip # 2 – Direct marketing to your ideal prospects
In your marketing plan based on your strategic business plan and ongoing market research, all messages should be directed to your ideal client potential (prospect). Too many crazy busy sales and small business owners to participate in the role of Captain Wing by spreading their actions all over the place and praying that something will stick. Be cautious about what business networking events business attend or where you place your limited advertising dollars.
Tip # 3 – Exploiting the emotions
The words we hear, see, think and talk intertwined with a lot of emotions based on our own personal experiences. Within these emotions, we have created a unique value to each of us. This is why someone likes a high-end sports car in front of a mid-size sedan. Their ability to resonate emotionally with qualified potential customers allows her to pull or more. Pay attention to the words that create that emotional reaction, either verbally or through nonverbal body language. Sales Training Coaching Tip: Remember that the first people buy on emotion and justify that decision with logic.
Tip # 4 – Ethically driven
Castles in the sky or a bait and marketing are examples of not having strong, positive values in the message. All attempts to attract attention and build the relationship must be ethically driven. This trick works with the rule of the first sales of the purchase that people buy from people they know and trust.
Tip # 5 – Education not to sell
Traditional products or sales-based approach is not effective in today’s economy and the global knowledge market. Potential customers are more educated than ever before. Through education through a parenting perspective that can attract attention and keep building the relationship.
Tip # 6 – Follow up
Sales opportunities are the result of marketing. The lack of monitoring will not increase sales. Research suggests 40 to over 50% of all ticket sales opportunities are left to wither on the vine.
Tip # 7 – Prepare for the long term
In the business world today, those who adopt the slow and steady wins the race approach means that the flawless execution of marketing is time consuming and takes place over a period of months where not many days. Having a marketing calendar helps you to embrace this attitude.
By reviewing these seven tips, you can find in the lagoons. Schedule time to develop a plan of action (targets) to close those gaps. Not only will realize their goal of increasing sales, but will be the red jacket in a sea of gray suits.