We all know that the funds should be distributed judiciously among ms 3 – Labor, Materials and Marketing. As the CEO, is necessary to maintain balanced and neutral approach to the allocation of funds even though they may be under pressure from all departments to increase participation. For example, staff will ask for a better compensation, production calls for better technology and raw materials while marketing calls for greater investment in advertising and promotion.
As the captain of the ship, vision and a clear focus on objectives and goals will help you decide how to disperse funds. A club or association CEO CEO can be a great help in giving you the kind of advice on how to allocate their funds, as the CEOs of small firms, which often face this challenge.
Decide your priorities
A big mistake many IT start-ups did during the dotcom boom was to splash a large amount of funds raised from venture capitalists in advertising and promoting their dot-com. Remember that ad spending is only after your product / service firmly in place with a solid business model supporting it and you know that has been tested and will work.
Many start-ups during the dotcom boom were started by entrepreneurs who have good ideas and knowledge about your product but fell short when it comes to developing a viable business model. Since everyone came out of advertising your company, which promised more than he could offer, and I realized later that the money should be spent on team building, technology improvement, product improvement and implementation of a revenue stream had been exhausted in the promotion. What followed was the infamous dot-com bust that sank a number of many promising companies.
For any owner of CEO or business, is crucial to determine their top priorities.
• Invest in building the necessary infrastructure and get the right equipment.
• Invest the funds necessary for the manufacture of the product / service quite ready for market.
• Develop a clear roadmap for generating revenue with concrete and realistic goals and objectives.
• Identify and reach your potential dealer / distribution network or circle of customers.
After having a good product quality, trade in place, you can see in promotional spending.
Maintain reserves for emergency expenses
Allocation of funds does not mean that all expenses. This also means savings.
Set aside a portion of its reserve funds, especially for emergency expenses and days of rain. The provisioning also helps to maintain a contingency plan. What if you suddenly do not reach the expected payments? What if you need to hire some more people to deliver an urgent request?
A comfortable book helps you pull through difficult times and crisis situations without falling back into severe debt.
Investing in R & D
Small businesses do not pay much attention to Research and Development, believe that fashion is big business. This is a myth. Some of the greatest innovations come from small companies that have paid attention to the development of innovative products.
If you can get a product that is a step ahead of the competition and are able to package as a bid to attract customers, you have a winner on its hands. The allocation of funds for innovation appears to be a winning investment in the long term.
When it comes to financial planning, it always helps to follow the advice of his colleagues and other experienced CEOs, and also at some point have been through these stages of growth. If you do not have the budget to go into executive coaching business or hire a leadership coach, you can always join a club or association CEO CEO to discuss their ideas and seek advice from their peers. This will help.