Today, a business website is not only a tool, it is a marketing essential. With many more customers starting their search for good local businesses online, you may be cheating yourself if you do no have a website, or if you have common detourants within your current website. In fact, some reports show that up to 75% of first time customers looking for a new business will indeed begin their search online first.
“But I have a website.”
You may have a website, but is it drawing in the amount of business that you want? If you are getting visitors to your website, but they are just simply not converting to paying customers, then your website may actually be detouring customers away, rather then grabbing them in. Websites made on “do-it yourself” editors, Websites that were made during the “website boom,” among others may have some common errors that drive your customers away.
Here are a few common mistakes found in none-productive websites:
1) Slow loading- One of the common mistakes website owners make us actually adding too much to their website. The more heavy graphic images and content that the customer has to download, the longer it will take for your website to load. If it takes too long, chances are the visitor will hit back without even seeing your website. We understand that you may have a lot to say or show about your business, but the proper way to do this is to split it all up into a few pages instead of one.