Article Marketing – in a Bird’s Eye View

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In our journey through this book we have explored that article marketing is one of the most efficient, effective and least expensive ways to drive targeted leads to your website, optimize your search engine rankings and increase credibility and profitability of your business. With the increased use of internet and evolution of online business, article marketing has expanded into a complete field offering sounds benefits to promote online business and increase a company’s online visibility. This is the reason why every business today either big or small, implement various article marketing campaigns to beat their competition and promote their business.

In this book we have also discussed various online marketing tactics in detail and explored that by developing customer focused, problem solving and informative articles for readers, we can get our articles published at several popular websites and directories to attain success. Not only that the success of article marketing deeply rely upon employing several tactics like key words usage, extensive linkage, SEO optimization to increase the possibility of reaching to millions of targeted customers. Also essentially important is to ensure efficient article distribution by selecting related and popular article directories and sticking to their requirements.

In order to gain maximum benefits we also discussed some common mistakes that article marketers may do that may dilute the effectiveness of their efforts and reduce efficiency of their article marketing campaign. Also many useful tactics were explored that marketers should follow and the ones that they must avoid to ensure efficiency of the article marketing campaign. Hence Article marketing if launched effectively can help marketers to increase their targeted market and reap maximum profits.

Article marketing is a form of online marketing that companies incorporate to advertise products and services to the potential market. The term article marketing is not novel to us, although its form has been changed prominently. Traditionally article marketing was done through print media as it was the only medium of mass communication. Companies or businesses in an effort to increase their customer base used to supply useful content in the form of an article to leading newspapers free of charge. Newspapers in turn publish these articles and in return prints the companies contact information with the article. For example visa consultants may submit an article on the latest visa regulations and newspaper might publish this article with the name and contact information of the visa consultants. Hence it is a win-win situation for both the players.


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