A Copywriter's Guide To Conducting Market Research

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As a direct response copywriter, one of the most important things on my to-do list before starting to work in a sales letter is to conduct market research. I know, yawn! But the fact is that there should never put on paper (or fingers on the keyboard) without first doing your homework and find out exactly what works (and what not) at your destination.

So take some time to browse the web and look at web sites that compete in the same market. Pay close attention to the headlines, images, format and structure of the sales pages. Basically, you want to see what others in your market is doing and determine if it is successful. If so, you could adopt a similar strategy for his campaign business.

With that said, here are some tips to consider when conducting market research for your next project …

First, pick up some sales letters that have grabbed your interest in the past and through them carefully. Pay close attention to style and feel of the copy text, format and how the information is structured. Then list what you like and make sure to incorporate them into your sales letter itself.

Obviously, you can not copy another sales letter the letter and pass it off as your own! That would be dishonest at best and a violation of copyright at worst. On the other hand, is perfectly well the model of his own work in other successful projects. Why bother re-inventing the wheel? It is not necessary here, so I might as well save the time and effort!

The most beautiful pages in selling ideas at once are usually those who have retired in the highest conversion rates. So all you have to do is find out what the product is sold in place and then find their official site. Now, if your product is in a small market, dark and not able to track competitors’ products, do not worry … Just head to the popular affiliate networks like Clickbank and Plimus and a quick search. These two sites house a huge list of ebooks and software, so I’m sure you’ll find what you’re looking for there.

Finally, do not want to get into a market where competition is not at all. This is a great indicator that there is no money involved in this niche market and should move on.

Now start researching!


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