Facebook is turning out to be a great resource for companies that are trying to get more exposure on the social web. We have seen the internet grow exponentially over recent years alot of this growth is because of social media sites like Facebook and Twitter. Many companies are people driven making social media sites perfect for developing your business since there are so many people there to help you drive targeted traffic to your site. The information below will help you see three tips that you can use in your business with Facebook.
1. When you create a page for your business on Facebook, you have the ability to have your logo displayed on the page. This is an idea that is not used by a lot, but it needs to be utilized if you want to build up your brand in the right way. Don’t put up a random image here related to your niche, but rather your business logo. Don’t forget that using the full space to place your logo is very important. In other words, Facebook authorizes you to place a logo that is 200px wide by 600px wide. So do not make the mistake of placing a smaller logo that is smashed in the corner because this will not add much to creating your brand. When somebody visits your page, they should feel your company’s presence with your logo, something that not many realize.
Facebook has it’s own set of tools such as social ads that you can utilize to find your target audience before taking the plunge. This tool makes it simple to search for people by age, gender and interests rather than shooting into the dark. So in a way, Facebook is a haven for online marketers that are looking out to get more exposure for their business. With the many tools available on Facebook it’s easy to seek out a specific demographic to target prospects effectively.
Another benefit is that Google Analytics can be used to see where your traffic is coming from and if you’re getting repeat traffic. Even though Facebook provides extensive data with its Facebook insights feature, having Analytics installed on your page may give you additional information. The long history of Google Analytics also makes it a more trusted source for many marketers. It is up to you how you want to go with this but no harm will come from at least installing Analytics on your page.
In conclusion, from the above article it becomes clear that in order to get high returns from Facebook as a business, it’s important take the smallest things into consideration. The tips that we discussed here are known to be effective and they do give great results in the long run when/if applied. It’s time to make your move and see how much magic there is in marketing through Facebook.