If your site is not so “usable,” then essentially people will not want to use it – which means stay there, or come back – meaning not very sticky. We all want our visitors and audience to return to our sites. You must have a clear picture of what your site visitors are doing once they land on your website.
The only way for nearly all of us to have some grasp of our website is through tracking visitor actions. What you will do is identify trouble spots on your site, and then you begin testing that spot to take care of the issue. But even though that is a relatively crude approach, there really is not much more we are able to do. Some tracking scripts are extremely simple, and of course you can use something highly effective like Google Analytics. A tracking script tracks site visitors; they all do that but some have much more cool bells and whistles. You will want to know the how, where and when of traffic flow in addition to time spent on each page. A robust tracking script will enable you to observe your visitors and look for trails and indications they were on your site.
What we are talking about here is executing site wide optimization. You can optimize your website for any number of ideal steps including conversion rates; both an opt-in or a sale. The proven method or approach for optimizing anything at all on your website is accomplished through testing. The vast majority of people only use split testing, and that’s fine because it does work well. Most sites are not really well-suited for Taguchi multivariate testing due to the fact it requires a lot more performance. You can take the somewhat blind tactic and choose random aspects of your pages to run a test. If you suspect you have seen a page having issues, then you must start testing on that particular page. You first need to look for problem areas, and then begin your troubleshooting and tests there.
As you work to increase usability and performance, you should realize that it is a time-consuming process. Once you have been through the process, you will have learned a lot plus make a lot more money. When your website is fully optimized, your ideal conversions will be the best they can be. The end game is greater success and continual business growth.