Google AdWords aims to provide services which help us create and run ads for our business, quickly and easily. Google AdWords determines that how much search has been done for a specific keyword. If we want to get traffic from search engines, we need to do some keyword research.
Google provides a free tool Google AdWords: Keyword Tool
Way to use Google AdWords Keyword Tool
Google AdWords is a free tool, built to find the competitor keywords. Its process involves the following:
Select country and language
Just open Google AdWords and place your keyword on the text box. There is an option of ‘AdvancedOptions and Filters’. With the help of this option you can select country and language.
Global and Monthly Search
Now when you search any keyword in this tool, you can see global and monthly searches of that particular keyword. For example,if we want to optimize the keyword “Americas got talent“. The suggestionsfor this keyword will come up with the results like:
Based on these suggestions we can choose “Watch Americas got talent” rather than “Americas got talent video” on the basis of low competition and high searches.
WheWhere can we use these keywords which we found from Google Adwords?
· On page Optimization:
o Meta tags,
o Title tag,
o Anchor text
· Off page optimization:
o Article Marketing,
o Blog commenting,
o Blog writing
· Social Bookmarking
· Social content marketing
· Social networking sites:
This is the gist of Google AdWords: Keyword tool. With the help of suggested keyword you can improve the page rank and traffic of your website.
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