Are you struggling to bring in new clients, baffled as to how your competition can bring in constant customers and clients, leaving you behind? They may know video shooting tips you do not know.
Videos can make or break your company’s image. They set you apart from the rest of the competition, making you sound professional, authoritative, and most importantly an expert in your field. Although many companies may offer videos on their websites, many companies do not understand the difference between a high-quality video, versus an amateur video. The content of the video is entirely your decision; however, using solid equipment and a sure-fire setup can make all the difference to not only your reputation, but also your clientele’s confidence in you — deciding your revenue as a result. Follow these simple video shooting tips to keep your clients confident, and your sales where they should be.
Invest in a tripod stand for your camera or phone.
Thousands of people search for the term “video shooting tips,” trying to decipher some foreign sounding code, when the truth is having a tripod provides a sturdy shot throughout the video. Tripods can be purchased rather inexpensively, many with the ability to attach a GLIF. A GLIF is an attachment that allows you to insert your phone, without blocking the back end of the phone, keeping your phone steady throughout the video. Keeping the camera steady prevents the shaky hands (even if you think you’re not moving) that can make your video look unprofessional.
Find Your Best Light — A Video Shooting Tip to Eliminate the Shadows
Despite those “professionals” giving video shooting tips telling you to purchase a ton of special equipment, you really don’t need many pieces to shoot a great video. Investing in a great quality light source keeps your video bright and focused. Many amateurs will simply use the light within their home as a source of light, when in actuality the light should be coming from a little further behind the camera that is filming. You can use a light diffuser to dim the light coming in, which looks almost like a white sheet. This diffuser blocks out some of the brightness — which prevents the squinting look some people, may have under direct light.
Use a high quality microphone to shoot your videos.
There are many different cameras and phones currently on the market with a small microphone built in to the device. The problem with this mic is the inability to capture sound clearly from distances away. This means that while you may be sitting only 6 feet away from the camera, you may sound quiet, muffled or appears to have an echo. Using an additional microphone is one of the most important video shooting tips to know. Simply plug your supplementary microphone into the mic in slot and you can now have clear audio, without having to sacrifice the distance from the camera you actually are.