If you are an online merchant of any kind, or if you offer your services for a fee, chances are you already have a payment system in place. Indeed, there is an array of merchant services ready to assist you when it comes to processing online payments. If you don’t accept credit card online yet, you really should. Indeed, even the big name online payment processing partners, such as PayPal, are only a means to an end for your customers who want to use their credit card at your site â and they can be an inconvenience for those who don’t want to deal with the middle man but would rather pay for their purchase immediately and be on their way.
Honestly, the best way to drive your online profits is to accept credit card online as seamlessly and conveniently as possible. If you don’t, for whatever reason, then you are missing out on a lot of potential sales, and may even be bleeding potential customers without even knowing it. I know that if I am looking to make an online purchase, if a site doesn’t accept credit card online, it can be a deal breaker for me â I will take my business elsewhere or bag it altogether.
If you are just getting up to accept credit card online, there are some details you are going to want to work out ahead of time. For example, which types of cards do you want to accept, and how much are you willing to pay to do so. Chances are the merchant account processor you are going through will only offer certain types of cards, such as Visa and MasterCard, or maybe those two and Discover. You can bet that each vendor is going to have different rates for different accounts â so you are going to need to decide on an account that will both allow you to accept credit card online and meet your budget.
It goes without saying that more complex merchant services are going to cost you more, so you need to decide how much you can reasonably afford. One thing to keep in mind is that, in general, your level of sales will generally increase by at least the amount you spend on merchant fees, if not more.