The social marketing also focuses on promoting the services in the face of target users.
The principles throw light on inculcating mass awareness so that the prospects change their living conditions, lifestyles, preferences, food habits, found prone to diseases. Thus, contrary to other organizations, the hospitals responsible for making available to the users the quality medical aid are supposed to minimize the umber of prospects. We cannot deny that most of the diseases are prone to our living conditions. If we improve the environmental conditions, the avenues for diseases are sizeable contracted and in due courses, we find a decrease in the number of prospects. Thus marketing Medicare is well supported by innovations in promotion. Quality inputs can only delver quality outputs. If hospitals invest on quality inputs, the costs on services go up.
According to the general marketing principles, we have a freedom to generate profits ad therefore the price setting process is not so difficult. The social marketing principles are found a bit different to the general marketing principles. Since we talk about essential services and are also aware of the fact that a majority of our propose are poor, the price/fee setting process is found as a challenging task. Against this background, we advocate in favor of a rational fee structure which would be adjusted in proportion to the incomes of the prospects.
The marketing principles for Medicare services also focus on distributing the services to the users in a decent way and essentially on time. This draws our attention on the distribution channels. There are a number of agencies for extending financial ad technical support to hospitals.
In addition, we find involvement of a number of core ad paramedical personnel. A minor gap in the distribution process may result in gave consequences. The marketing principles suggest a small channel with the minimum possible gap between the provider of services (hospitals) and the users (patients).
In view of the above, it is right to opine that marketing Medicare is a managerial device to satisfy the users so that they help in promoting the business and the hospitals are found successful in projecting positive image.