Successful marketing program needs two desirable things:
- Get Attention
- Short budget
Postcard marketing carries both points because they are displayed like ads. They don’t need envelope and your message grabs the attention of your consumers. Today, most people love to receive colorful postcards.
The cost of per postcard is very lower than regular mail. They can be compared to opt- in e-mail. You can generate a high response rate with this small lower budget targeted postcard than expensive broadcast or print campaign.
For successful postcard marketing, you need to figure out your goal what you want to achieve with your postcard. Postcard marketing increases your leads in real sense. Postcard marketing can boost your sales with your products and services.
Keep your main direct message of postcard direct and simple. Just write two – sentence statement. If you want to tell your people about your different goals, products and services, then you need to send series of postcard to your target audience. Don’t try to mention multiple goals in one postcard. Each postcard should only focus on motivating your readers on a single task.
You should categorize your audience by following ways;
- Living needs
- Family size
- Income range
- Education level
If you want to target a business, you need to categorize your business -2- business audience as:
- Number of employees
- Industry groups
- Wholesalers vs. retailers
- Annual sales
Your goal should be targeting old as well as new customers. Old target customers are those that buy often form you. Target the people who buy ones from you and the people who are unhappy with your products. This way, you can build your own perfect mailing list.
The design of postcard should be attractive. Include call – to – action words on your postcard. The heading of postcard should be bold. Define main benefits of your products and services. Don’t need to add extra words.
On white background, black bold headline works best to attract target audience. If you want to make colorful postcards then remember, use light color background with dark color headlines and message.
Use CAPS to make each word beginning capitalizing. Don’t use all CAPS for all headline it will confuse your readers. Add colorful photos to your postcards. A good photo can tell story to your reader.
You can even choose different sizes of postcards such as 4.25 by 5.5 inch are small postcards, 5.5 by 8.5 are larger postcards and 8.5 by 11.5 inches postcards are extra large. You can choose any size of postcard. The size of postcards are also attracts the reader. There are also folded cards available in the market.
Last but not least, the printing of postcards. The printing Tampa provides you cost effective printing solutions. If your printing quality of postcard is not good, your all efforts will fail and people will consider it as a junk mail.
By following these tips, you can get the best response rate than ever.