8 Common Direct Marketing Question Answered Part II

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Are postcards good in direct marketing campaign?

Postcard marketing is the best strategy to choose. If you are going to start your own new marketing campaign or you are doing marketing first time, then choosing postcard marketing is the best choice. You can use other marketing strategy as follow ups. This is one of the best costs cutting marketing strategy. It eliminates the involvement of third party.

They are wonderful in generating inquiries. You can provide your contact and products information on postcards. They are displayed, personalized and short message inside. Anyone can read this information. This is a great way to generate sales leads.

Is there any manual of postcard marketing available?

Yes of course, you can get all information from the Domestic Mail Manual. It is published and issued by the United States Postal Service. Anyone that wants to try direct marketing should have its copy. It has the details of official standards, special services, mail classes, mail preparation, rate eligibility and everything what you want to know. If you want to mail outside the United States, you need to get the International Mail Manual. You can even download manuals from usps website.

Is radio is good direct marketing tool?

Yes, a radio can be great marketing strategy, if you want to increase your website traffic; it is the best tool for this. But it is better, if you use it as follow ups.

How long email marketing should be?

E-mail marketing message should be long enough, so that readers can understand what they want to know. Sometimes, e-mail marketing message can be short or sometimes it can be long. It actually depends on the marketing campaign.

These are some common questions that can arise in any marketer’s mind. Thus, any marketer or business owner who wants to start direct mail campaign should study thoroughly. He/she should know the basics of direct marketing first. United States Postal Office has created new marketing strategy that is called EDDM – every door to direct mail. This marketing strategy is very low in cost. Every Door Direct Mail is an affordable marketing plan. If you have bulk orders, you can get discount rates by USPS.

Thus, choosing Every Door Direct Mail is always helpful for any business because it is cheap, affordable and easy to start. You don’t need to spend too much money at the starting of direct marketing campaign. 

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