Images are another type of content that can help you extend your reach as a marketing mortgage broker and get your company in front of potential customers. There are many different photo sharing sites where you can post these pictures:
The value here is twofold. First, if it suits your business, you can share pictures of the products you sell, work you do or almost anything else. For example, an interior designer could share images of past jobs or before and after shots.
For someone searching for a local interior designer, a picture is worth a thousand words so having those pictures available for people to easily find can be invaluable. Google and most other search engines have mixed images into their search results, so you could end up attracting a potential customer’s attention through those images.
But even if your mortgage brokers marketing business doesn’t necessarily translate well into pictures, there are reasons you might want to distribute images to these sites.
One reason is for brand recognition. If people are searching online for what you offer and your company name or logo comes up in the search results, that will help to brand you in their mind. When they see your website listed in the search results, or find your Google Places listing on their smartphone the next time they go searching, they’re going to recognize you over other companies that they haven’t heard of.
And if you have pictures of your office or place of business online, it’s going to make it easier for them to recognize when they get there.
All these things make dealing with your company a little easier for your customers, and when you add them all up it can make a big difference in marketing your mortgage business.
There are also a number of places that you can buy advertising on the internet, including:
• Pay per click (PPC) ads
• Banner ads
• Direct ad buys with other websites
• Facebook ads
Pay per click ads are one of the most cost effective. These are the “sponsored ads” that are displayed at the top and right of the search results on Google, Yahoo and Bing.
The way these ads work is you only pay whenever someone actually clicks on your ad, not when it gets displayed. And the cost per click can range anywhere from a few cents to several dollars, depending on what industry you are in and what keywords you’re bidding on.
You create ad campaigns based on keywords that people who would be searching for your mortgage brokers marketing business might use to find it.
For example, if you were in the tool rental business you might bid on some of the following keywords:
power rake rental
sump pump rental
…and so on.
You can set it up so your ads will only get displayed to anyone who is actually in your city or general area, which means that even if someone in another part of the country were searching for these phrases, your ads wouldn’t be displayed.
Because you can control exactly where your ads get displayed, you can target the people who would be most likely to become potential customers very specifically.
And while the general keyword might have a high cost-per-click, when you are bidding on the local version of it (with the city name included) the cost is generally much lower. This will depend on the size of your city and the number of competitors who are also bidding on those keywords, however.