Local Google Traffic – Promotional Strategies

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Multiple Methods of Contact

Your website should make it easy for your customers to contact you, no matter what method of communication they prefer. All the places they can get in touch with you should be easily found when they arrive at your website. This includes things such as:

• Your phone number
• Your address
• Links to other websites like Facebook and Twitter
• A “contact us” form where they can send you a message directly from the website

The more ways you give your customers to contact you, the more likely it is that they will. And different people prefer different methods, so make it easy for each of them to do it the way they want.

If you’re really ambitious, and it fits the way you do business, you could even offer a live chat function on your website that lets your visitors chat with someone directly over the internet.

This is similar to a telephone conversation in many ways, except the communication is typed through the chat service instead.

This method of contact won’t work for every business, but if you or a staff member is sitting in front of the computer for much of the day, it may work for you. And while it may seem a bit “anti-social” to some people, there are a lot of people who aren’t comfortable calling and speaking to you “in person” but would be very comfortable chatting over the internet instead.

Promotional Strategies

One of the biggest advantages of using the internet to reach new customers is the low cost of advertising, and the speed at which you can implement test and change things. There are many different promotional strategies you can use to both improve your rankings in the search engines and get your mortgage brokers marketing business listed in various other locations.

Press releases are effective ways to do this, for a couple of reasons. First, when you send out a press release, it is going to get listed on a lot of news websites quite quickly. Because you can include a link back to your site in the press release, it can drive a lot of potential customers directly to your site as well as help improve your site’s rankings (which of course will also result in more potential customers).

And second, your press release might actually get noticed by a local newspaper and you could wind up getting some free press out of it. Many local newspapers are desperate for stories about people or businesses in their town. If you have something newsworthy in your press release, this is exactly the type of story they would like to print. And the fact that you’re local just makes it that much better, since they can contact you for further information if need be.

There are a number of press release services that will distribute your press release to various newspapers, websites and other media outlets. Some of the most effective include:

• PRWeb.com
• Webwire.com
• Marketwire.com
• PR.com
• WirePRNews.com

You submit your press release to these services, and they in turn broadcast them out to many different news outlets, both online and offline. The cost of these services varies, depending on the number of outlets they broadcast to and what other additional services they provide.

If you distribute press releases on a regular basis, you will not only be more likely to get noticed by one or more media outlets, you will also get SEO (Search Engine Optimization) benefits that can help your website rank higher in the search engines, and ultimately generate more traffic.

Media distribution is another highly effective marketing tool for mortgage broker to get more customers to for his website. This means submitting articles, video, images and other types of content to various sites. When your content gets posted on those sites, it can result in new customers coming as a result of both finding that content and your website’s ranking improving.


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