Return on investment, better known by its acronym ROI, is a good tool in measuring the success rate of a particular undertaking. A business organization will mostly thumbs up a project that leads to a higher ROI and sets aside a program with low return. Most cash advance companies use it in their engagements, be it in their loans lent or business venture. One of the functions where ROI is widely measured is marketing, specifically B2B sales lead generation. The resulting ROI determines how an endeavor fares well and identify efforts that succeed from those that do not. And so, they pursue those activities where they can earn an excellent sales performance in a shorter span of time, if possible.
Outsourcing has been providing better income generation for several business organizations since its conception. It has been proven to promote cost-reduction while resulting to maximum revenues. Low cost + high profit = outsourcing. This is the ideal way to describe the undertaking. Pay per appointment telemarketing is one of the BPO activities that follow this formula. This is of course in the condition that business cash advance companies partner with the right service provider. Although most would think that this is similar with the hourly rate phone marketing, pay per lead offers a different service and results.
Here is a list of reasons why this engagement gives excellent ROI for cash advance firms:
1. Absence of capital costs. All too often, shouldering an on-site lead generation program demands the acquisition of assets, both tangible and intangible. But with pay per performance, you will not incur such preposterous expenses. First, this allows you to eliminate the huge investment for facility, and robust infrastructure. The chosen telemarketing call center has these components and there is no need to invest largely on these things. Second, no payment for labor is required. You won’t be aggravated by the recruitment, training and employment of skilled workforce, and not ever paying for benefits and commissions. Then, you can gain access to the telecommunications equipments and leading technology purchased by your BPO partner.
2. Call script, leads list and telemarketers are of high-quality. Reliable leads providers master the art of writing call guides for your campaign, generating contact database for your specific targeted B2B sales leads and honing professional calling agents that have been specializing your vertical for many years. Their experiences and the success of their previous and current engagements are proofs that the three aforementioned elements work well.
3. Served with pre-qualified, guaranteed B2B cash advance appointments. As the name suggests, pay per appointment does not just give your merely business contact information that may not close. With this contact center solution, you are served with sales-ready, B2B appointments from warm cash advance leads. Their people talk with the authorities, screen them for quality assurance and schedule your available time for a face-to-face or phone appointments.
You don’t need to be stuck with programs that will give you poor results and low sales, which thwart business growth and expansion of your horizons. Bet your money to something that can provide your business with sales-generating appointments. Without being obliged to pay large sums of money, put your trust in pay per appointment telemarketing because you don’t incur jaw-dropping capital costs. More importantly, you are assured of hot leads from interested, targeted and fresh leads.