What the term “SEO” means
A website or its WebPages are optimized in such a way that its internal and external aspects are improved and it increases the traffic in a search engine. The technique of doing this work is called SEO (Search Engine Optimization).
Why is it needed?
Search engine are basic tools to bring topic for users of their choice. It is interesting to know that majority traffic on internet is derived from Search engines like Google, yahoo and Bing etc. So Search engine optimization is basic building block for online marketing.
Here are few simple steps which can be implemented easily on your website that is used in SEO to rank higher on Search Engine.
1: Keyword research
2: Page Title Optimization
3 Content Optimization
4 Heading Tags Optimization
5 Search Engine submission and Submission to directories.
a. Key word research
Keywords are key phrases which a person types on a search engine to look for services and products of her/his choice. First let’s start with basic keyword research that will give us a list of keywords to target for your website.
The best method to get relevant keywords to your article is Google sand box.
You can use Google sand box here to analyse keywords for your article. Click here
A complete list of keywords will cover all the keywords related to your services and products offered. Ranking high for these keywords will generate more page views for you.
b. Page Title optimization:
The Page Title is one of the key page elements that the search engine indexes and shows the end user the relevant results of the key words entered.
Eg : If a user searches for “ get paid from writing online ” as a keyword, as the website which has this keyword in its title will appear in search engine result.
The correct placement for the Title Tag-
is between the Head Tag -and within the HTML of your web page.
These are the following useful tips for page title optimization.
(a) Make sure that the main keyword is included in your page title.
(b) Ensure your page title should not be more than 60 characters or 6 words whichever is less.
(c) Avoid words such as; “and”, “the”, “A”, “to”, “for”, “of” “but” etc. in the title.
(d) It is wise to give each page a unique title.
(c) Content Optimization.
Google love content rich websites. Google loves nothing more than content rich websites. Quality rich content on your website is the vital means to attracting more targeted and qualified visitors to your site. You can take help of a SEO professional for content optimization of your site.
(d) Heading Tag optimization
These are the features which appear on the pages both for users and search engines. Heading tags are one of the most important tags appearing on the page not only to the users but they are also very important to the search engines. This happens since these tags are closely related to the content of the page they appear on. So Heading tag optimization is another method to boost your website ranking on search engines. That’s why you require putting one heading tag on one page. Many of the major search engines like Google, Yahoo and MSN place a lot of relevance on keywords in header tags (H1, H2 and H3).
(e) Submission to Directories & Search Engines
Website submission to Online Directories and Search Engines increases the visibility of your website at no extra cost.
A checklist where you need to submit your website for Free !
- Intute – the best Web resources
- Infolistings Directory
- My Green Corner
- The MasterMOZ Web Directory
- Bee Directory
- Bunrui Directory
- CANLink Directories
- Effective Directory
- eSearch Research
- Free Website Directory
- Search Sight
- URL Web Directory
- Web Directory
- Yahoo Directory
- Prolink Directory
- 000 Free Link Directory
- A1 web directory
- AAA Web Directory
- Ablaze Directory – Free Website Directory
- Add site link
- All links Dir
- an unofficial Google Maps Directory
- Anaximander Directory
- Arakne links
- Backlinks free
- Barhite Directory
- Best Site Directory – UBDaily.com
- Business Web Directory – ACHX.com
- Businesses on the Net
- Calpoly Directory
- Cool Website Lisstings
- Creative Agency
- ePagini Business Directory
- eSiq Directory
- evil Directory
- Free Business Directory
- Free Links
- Free WD
- Jayde.com – The B2B Search Engine
- Josh`s Sanctum
- KCindex Web Directory
- LDM Studio
- Links Pub
- NJ Music Society
- OPA networks
- PhillyFirst – Web Directory
- Resource Central – Internet Directory of Resources
- Shapel Directory
- Smart Links
- The web directory
- Treshella :: Human Edited PR4 Directory
- Trunek Directory
- Turbo Directory
- TurnPike Emporium Directory
- URL Guider
- Valioso BD
- Zunch Directory
- All Sites Sorted – Website Directory
- Best Site Directory – SlashDirectory.com
- Best Site Directory – SomeDirectory.com
- Busybits Web Directory
- Buzz Website Directory
- CalBac Web Directory
- Clarib Web Directory
- BackLink Partner
- Candomultimedia Directory
- Directory List
- Easy Website directory – EZInfo.org
- Ensure Links Directory
- Environmentpage Web Directory
- ESG Site Directory
- Explore Urls
- Extensive Live Site Listing – SC3M.com
- Free Advertising Directory
- Free Directory – domaining.in
- Free Directory – Finest 4
- Gain Web | Link Directory
- Golden Links
- Good Sites – Web Directory
- Huge Listing Resource – Yhay.com
- JHUCR free web directory
- Just Another Directory
- Large Index Directory – IndexMe.info
- Large Live Directory Database – Raiisa
- Link Centre
- Link Directory
- LiteDirectory :: Web Directory
- Massive Resource Directory – Yooley.com
- More Visits
- Mylinkreview Human-edited Web Directory
- Online Business Directory – EnterWork.net
- Pegasus Free Web Directory
- PTWC.net – Enormous Web Listing
- RL Directory
- Scoopfeed Directory
- Search Web World Genereal Directory
- Segta Directory
- Shocking Directory
- Shopping Guides Directory
- SirPac SEO Internet Web Directory
- Skype Media Web directory
- Strong Web Directory
- Thales Directory
- Wannaberichtoo Web Directory
- Web Directory of SuperMegaSites
- Wide Variety Resource – NicksYear.com
- Wisob Directory
- ZaBox FREE Web Directory
Besides these basic techniques there are another two advanced SEO techniques such as Link popularity and Meta Tag optimization used in internet marketing.
You may refer my article on Meta tag and link popularity. Click here