There are many common complaints about direct marketing that business owners spend a lot of money on direct marketing but only get 1% response in return. That’s why they are always looking for a professional advice and search for the best marketing strategy. They often ask questions how they can cut cost and how to find a best practical get target market response through direct mail marketing?
The best way to overcome this issue is that business owners need to find out their best consumers. They should focus on this question that what are their best consumers? After motivating their best consumers, they need to find the people and companies that are similar in nature.
Clean your mailing list by simply following these criteria;
· How much they have spent on your product and services?
· How much profitable each consumer is for your company?
· How you satisfy your consumers with your products and services?
· Are they satisfied with your products and services?
The consumers that fit above criteria are the best consumers.
Find the attributes of these top consumers and look for the trends. Find the companies that are in similar in nature to your best consumers and then start targeting your direct response marketing efforts at them. You can purchase outside lists to find these companies and contacts as a supplement to your database.
Contact your best consumers and thank them for their previous business and tell them that you know they have not bought from you for a long time. Ask them, if they feel any problem with your products and services. Encourage them that their feedback will help you to take corrective action. It is your responsibility to making them feel that they are special preferred consumer only. By acknowledging, offer substantial discount to them for their next purchasing. This offer will encourage them to buy again from you.
Next, you have to focus on the group that has currently or previously inquired about your product and services but they never purchased. The people who inquired have actually longer term needs so they can buy from you in near future. So, stay in touch with them.
To get response in larger percentage, it is advisable to use postcards. Postcard marketing is the first step of marketing. After using postcard marketing, you can use other marketing strategies for follow ups. Just focus on the above guidelines, you will definitely get higher response of your direct marketing campaign.