Direct mail marketing is the advertising strategy that can help to boost your virtual IT business. Direct mail marketing can be expensive, if you don’t know about the ins and outs of this strategy before you begin.
Tips & Tricks
· Several business owners can get response rate after sending 3 to 5 or more pieces of direct mail marketing campaign. So, it is better to use highly targeted direct mail marketing list. It can surely improve your response rate.
· There are two ways to get direct mail marketing list, rent the list or create your own. Whenever you buy a list make sure that it is currently created and provider is reputable and trustable.
· After getting targeted list, you need to use your brain power to create a highly catchy headline for your direct mail marketing. A catchy headline can hit the target consumer’s hot button. A good headline can boost your response rate – standard response rate 1% and after using highly targeted list you can transform this percentage into 3% – 5% range.
· Now, you need to find out what your target consumers interested in, poll some of consumers. You will waste your time and money by sending out direct mail marketing, if your offer is not appealing.
· Using sales letters for direct marketing is quite boring. You need to use postcards for your marketing campaign than letters. Postcards give you a cost-effective of marketing. There is less copy to write so, it saves your money from printing and you can send them out the door faster. Postcards are open and they are ready to read.
· Next, you need to set up a tracking system that contains each single inquiry results on the mailer. This is a great way to know that coming inquiries are the result of first, second, third, fourth etc, piece of direct mail marketing.
· Using a two step-sales process can be effective. Get them first to hand by making an inquiry then you take over them by providing more rigorous qualification.
· Your direct mail marketing should be date sensitive such as tell about your limited discount rates etc.
· You can test your direct mail marketing by sending small number of direct marketing sample. Get the feedbacks and comments from your target market and improve your final launch before investing a big budget.
Direct mail marketingis a tricky marketing strategy, to be successful in this type of marketing you need to follow above tips.