Decision making: creative thinking is open ended and thus might be taught to be out of place in a decision –making process. Its uses are:
*setting goals and objectives: – since they need to be as effective and well thought out as possible.
*generating courses of action, from which to select the best or most appropriate course of action.
*inserting pauses, which helping the thinker think anew.
Problem solving: problem solving is the recognition of a change situation. Something has to be done or changed to make the situation better. There is a need for change. Change too is the statement of a problem; the desire for change, once analyzed, may identify a problem that is causing the longing for change.
Creative thinking is the thinking technique of change:
*before making any attempt to tackle the problem, creative thinking can be used to make a list of possible approaches to the problem.
*when a problem has proved impossible to solve with ordinary logical thinking methods, the use of creative thinking helps to produce new angles on the problem.
When a solution has been found that seems not quite perfect, creative thinking help to find alternatives.
Routine thinking: everyone needs to think for at least part of the day. No task can be done effectively without thought. Otherwise a robot could handle all the jobs in the world. Anyone who accepts the need to think should also consider the need to think creatively.
Specific applications: creative thinking will automatically be more effective than logical thinking on the following occasions.
*where direct innovation is needed;
*simplification of a existing idea;
*where change has occurred;
*where new information is produced;
*where there is a need to look at information in different ways;
*where a creative response is required;
*where there is a need to prevent the polarization of ideas;
*regular periodic assessment of ideas to ensure that they still satisfy the need they were evolved to meet.
Motivational force: motivated staff means an affective and happy organization. Creative thinking is a good motivation –based technique, particularly when used in brainstorming sessions. Creative thinking involves the thinker in his or her environment and its problems; it offers a greater chance of solution of those problems, a higher chance of evaluation and puts all problems into context.