Several businesses already know the importance and benefits of postcard marketing. Postcard Marketing is the great way to get someone’s attention. Postcards are also excellent to:
- Promote your product and service offers
- Generate more website traffic and sales leads
- Introduce your products and services
- Keep in touch with new and existing customers
Mail first needs to be open to read. People often only look at envelop and decide that they are not interested. On the other hand, postcards are already open and ready to read and get readers attention. Postcard marketing is the cheapest form of direct mail marketing. Easy to create and generate the high rate of consumers response. When you combine all postcard marketing factors, you can see how powerful postcard marketing is.
So, it is very important to avoid common mistakes in the implementation of postcard marketing.
Not Targeting the Prospects
Make a best possible list of your target audience. You should have in-house list of the target audience. If you don’t have in house mailing list, you can create your own list or you can rent one to a list broker. For a free list, you can rent newsletter subscriber lists of and publication read by prospects in your target market.
For a successful, postcard marketing campaign, you need to have regular repetitive mailings. When you send postcards again and again to your target audience, it can build familiarity and credibility of your company among people. It is the best cost effective way to contact number of times your customers before it leads to sale and increase your revenue.
Postcard should contain brief personal message that can produce lovely expressive reaction from readers. It can generate extensively more replies than a long confusing message from your consumers than the postcard. However, at the same time postcard should look professional.
Don’t use indicia, if possible. People consider it junk mail. First-class stamps may costs little more but, it makes postcard friendlier and generates more responses. First-class mail also offers you additional benefits such as “return to sender” – in case if the address is no longer valid. You can update your mailing lists with the first-class mailing. You should also consider dates of arrival, if you are unsure you can consult with your postal service.
Don’t spend too much money on your postcard printing. You can print postcards yourself for just pennies. If you have a large order, you can choose professional printers. They offer less cost per card as the number of postcards increase.
Postcards as Sales Pitch
Don’t provide too much information to your postcard. Just promote the benefit of your product and service. In this way, you can increase sales lead and website traffic. Use postcard to grab the reader’s attention.
Your postcard design should contain headlines, images, and important information. Use bright colors to get the consumer’s attention. Keep the message simple and brief – considering bullet points are a good option.
Don’t forget to provide contact information such as telephone, fax, call number and email address. It’s a common sense to provide your company name as well.
Before you print your postcard message, check spell, grammar, punctuation or any typological errors. You must proofread your message before printing. A great way to proofread is to read the message loudly. It is also good to have someone to review it because you may overlook mistakes.
You can make your postcard marketing tool more effective than ordinary simple postcard by simply avoiding these mistakes.