Find out the secret to cutting your postage costs by 68%
There is a secret weapon in direct mail that has helped local business grow all over the United States called Saturation Mailing. Saturation Mailings are a great way to target an entire neighborhood within a zip code, radius, or county. To qualify, all you have to do is mailed to 90% of residential addresses in a route, or 75% of the total number of addresses (including businesses).
Who is the best candidate for a saturation mailer?
Hair & Beauty
and any neighborhood based business that derives most of their traffic within a radius of their business.
If cost is king…
One of the biggest advantages of saturation mailers is that it is by far the least expensive direct mail program that exists currently. A saturation mailing list is 80% less than your typical residential mailing list and the postage at 13.9 cents is 68% off the cost of a first class stamp. The postal service provides this postage discount for the time, labor, and money it would have spent coding, bar-coding and processing your postcard mailing. Because Saturation postcard mailers are provided to the post office in walk sequence order, the mail carriers only have to distribute the mail.
Target your neighborhood like only you know how
Every neighborhood is made up into “carrier routes” which the postal worked delivers mail. By targeting the routes in your area, you are able to pick the “good neighborhoods” in your zip and mail only to the streets that you feel are the best prospects for your business. This micro-targeting of your neighborhood is a possible only with saturation mailing. You can find these type of mailing lists online, or call printing and mailing house to provide it for you.
What is the next step?
In order to mail a saturation mailer you need a bulk permit, or more commonly you will need to hire a mailing company and use theirs. Unless you mail on a consistent basis, we recommend that you use a professional print and mail house. When using a mail house service, you simply provide your postcard artwork, and it is printed and mailed on your schedule. All you have to do is design your postcard and wait for the customers to come in. We recommend that when you design your postcard for print, you should make a trackable offer so you can determine that the customers are from your marketing efforts.
Printing postcards and mailing them saturation rate is a secret weapon that many businesses use to boost their customer base. It’s a very easy and inexpensive way to use direct mail marketing to grow your business.