Digital signage is a kind of display that electronically shows information, advertisements and other messages. Digital media (such as LCD, LED, plasma displays, or projected images) can commonly be found in public and private environments, such as retail stores or the sides of corporate buildings.
These displays are most usually controlled by basic Personal Computers with the help of software programs developed proprietarily, avoiding large capital expenditures for the controller equipment. Digital signs are preferred over static boards and hoardings since these display signs can be more interactive and eye catching than normal hoardings.
New age advertising solutions have taken the world by storm and have literally pulled the street walkers and the window shoppers alike to them with their unusually striking appeal. These new age advertising solutions can not only show the products but also literally force the consumers to make a decision to buy the product if it is feasible.
Digital signage advertising can also be used for effectively communicating to the general and viewing public, different types of messages. Right from stock prices to general messages of public information and interest to even cautioning people about possible dangers from different kinds of calamities that are either natural or artificial in nature. Sometimes, it is more effective than even the best media known to humans, the television.
Whether it is used as a message board or an advertising sign, it has the tenacity to stand tall and the effectiveness to drive home the point that the advertisers wish to convey to their potential customers about whatever it is that they want to tell and/or sell.
Thus, it is an accepted fact and a proven argument that these display signs have the power to not just convey the message, but also are effective in making the customer make the buying decision for the advertised product on the spot.
In spite of the competition from other types of media and old world means of advertising means that can prove to be a lot cheaper than these digital displays of convenience, they have stood their ground in the face of competition. Unless, physically broken due to some accident or arsons, this type of advertising will always prove to be a strong contender to be at the top spot for gaining the maximum number of eyeball views that is possible.
It also has a repeat look (or glance) value since the media itself is a powerful tool for the process of advertising that will bring the product and the consumer together through the sheer value of its reach and its power to influence decisions that will end up making the careers that you could possibly consider.
More than the sheer number of people, it is the amount of business generated once they have been exposed to this phenomenon. That will also help the bottom line of any company that prefers to use this as against the other OOH or out of home solutions.