Free Email Marketing Software: Is it Right For You?

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Truly, what are the benefits of free email marketing software?

What type of business is it right for?

And, without any ado, what is the final judgment on free email marketing software?

If you are considering adding a free email marketing software to your mix, these simple questions will guide you through making the right decision.

What Type of Business is Right for Free Email Marketing Software?

Small businesses and Start-Ups

Free email marketing software systems are ideal for those small startups with limited funds and staffing. This is a great way to stir up some publicity.

Businesses Unsure About the Benefits of Email Marketing

Surprisingly, there are those businesses fluttering about that haven’t exactly decided to put a toe in the very lucrative water of email marketing. Free is free, and it is a simple and painless way to see the incredible benefit of email marketing as a whole.

Marketing Budget Constraints

We’re all feeling the pinch, and across the board marketing budgets are slashed. However, free email marketing software isn’t for those businesses already in the email mix, but, instead, for those who are already constrained without the added destruction of the economy. Small businesses and start-ups will benefit from the limited service options available through free email marketing software.

Staff constraints

With free email marketing software, there is very little oversight and management needed. Those businesses that take this free plunge will find that managing their email marketing campaigns will be simple and easy. Though, with paid email marketing software, more staff, time and money is most certainly required.

What are the Benefits of Free Email Marketing Software?


Clearly, this is the greatest benefit. Free is free. Free is awesome for constrained budgets and staffing capabilities. Free is fabulous for start-ups. Free allows you to try out email marketing without any consequences.


Unlike paid services, free marketing software services are simple and easy. There isn’t a lot of fuss. Free services are easy to set-up and get right into marketing with extremely uncomplicated complimentary design templates. With in minutes, you’ll be sharing your products and services with your dedicated supports while driving more curious customers to sign up for your e-newsletter.

What are the Disadvantages of Using Free Marketing Software?


As the old adage says, and what we’ve always reinforced, is that you always get what you pay for. Free is limited. Free is limited customer support.

Unable to Fully Customize Your Email Campaigns

One of the beauties of a paid email marketing software is that you’re able to do whatever you want to make your email stand out and represent your business to the max. However, with free email marketing software, you’re limited to the templates they offer, along with limited uploads of graphics, icons and social media links.

Limited List Size Support

Most, if not all, free email marketing software services impose a limit to your subscriber list size. Meaning, you’re only able to send out your emails to a certain number of people. This is incredibly inhibitive and ultimately restricting your overall growth of your subscriber list.

Limited Analytical Tools

Above all things, understanding your subscribers’ habits and trends is what makes a successful email marketing campaign. However, if you’re unable to track this critical data, then you’re unable to respond accordingly. Though many free email marketing services do provide analytical tools, they’re limited. You’re only going to get the basics. Advanced analytical tools allow you to adapt and change, something that free services don’t allow.

What Are Your Competitors Doing With Their Email Marketing Campaigns?

It truly doesn’t matter what type of business you’re in, but looking to what your competitors are doing with email marketing will inform your choices. Chances are, your competitors are following email marketing trends, while increasing their budgets for their email campaigns.

Your competitors, along with other industry leaders, recognize that email marketing is the predominant way customers interact with you.

So, What Is The Verdict On Free Email Marketing Software?

In some, yet very rare cases, free email marketing software is ideal. However, businesses that use this type of software will quickly grow wary of the limitations and will evolve beyond the software’s capabilities.

Similarly to free fax software, free survey makers or programs that send free SMS, you will, without a doubt, get what you pay for.

If you’re truly interested in joining with the email marketing brigade, understand that cost is the least of which to consider. Look to long-term plans, and understand that this investment will pay for itself in the future.

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