If you want more visitors to your website, you probably realize that article marketing is an effective method for many site owners. Any articles you publish will mostly have clickable links to your web sites as well as giving people something to read about regarding your subject matter. The intention is to get your reader sufficiently interested to go to your website to discover more about what they’ve read in your article. So let’s take a look at what is needed to make sure your article writing gets results. The first point to establish is what topic to write about. If we assume that you run a site that you want to drive traffic to, then definitely you will already know what your market is. Thus, actually it boils down to what is different about what is on your web site and what is in your article. Basically, your article content should show you have enough expertise in the market you are in. The purpose is that at the end of your article, a reader is hungry for more details. Your site will be where they find more information they need. So let’s look at the structure of an article. A reader will initially view your article title, so you must get this right. For your niche, there will be lots of other writers submitting their content. Your headline can be the deciding factor whether readers choose to look at yours. There are many ways to do this, including asking a question or using some form of intrigue. The essential thing is that there is a feeling that online users need to read beyond the title of the article. If you would like, take a look at magazine adverts or ones on street hoardings. If an ad gets your attention, ask yourself why it managed to do that. When it’s about the content of your article, as mentioned earlier, it should be informational and to establish you as an authority in your market. If you simply write anything in hopes of someone clicking through to your web site then you are destined to fail. Don’t forget that your writing needs to sufficiently catch the interest of the reader. The next step is someone wanting to view more of your writing and your site could be their next stop. Useful content will be mentioned a lot online. Articles are accessible to be posted other web sites. As such, your content will be seen across the internet. When you have completed your article, you will create an author bio. The purpose is for readers to click through to your site for more details once they have finished reading your article. For additional information, they will want to drop by your site if your article is good. You can encourage online users to find out more about what you have written about or let them know how they can register to get free information. The author bio, thus, tells a reader where to go next just as your title asks them to continue reading. If you would like to start experiencing some more visitors to your site, then article marketing can help you achieve that.