Protecting Yourself from Lawsuits
If you’re doing business on the Internet, above all else,
you MUST take the necessary steps to protect yourself
and your business.
If you’re not displaying the required legal forms on
your web site, such as copyright, disclaimers and terms
of service forms, you could literally lose EVERYTHING!
Please, don’t take this point lightly. All it takes is one bogus lawsuit to
lose everything you’ve worked for and everything you own.
There are thousands upon thousands of frivolous law suits filed against
innocent, unsuspecting business owners each day. The truth is
anyone, at anytime, can file a lawsuit against anyone.
First and foremost, you MUST take the necessary steps to protect
yourself from these gold diggers.
There a few different routes you can take:
1. Contact an attorney – preferably, one who specializes in the
Internet – and have these special documents drawn up.
However, this option can be very expensive, as accomplished
Lawyers charge $250 or more per hour – and, the more
accomplished and/or Specialized Lawyers charge $350 or more.
2. Spend hours doing your own research and write the documents
yourself. However, this option is very risky, as even the smallest
omission in your legal documents could cost you a fortune.
3. Invest in a software program called, AutoWebLaw. This
phenomenal software program was created by Bruce Safran, a
Legal Specialist, and will dynamically generate your legal forms
for you with all your information automatically placed in the
proper fields — ready to copy and paste into your web sites and
Mini-Sites – Highly Targeted Sales
If you’re looking for a highly effective method of
increasing your Internet sales, then mini-sites may be
your answer. Mini-sites are one of the most effective
marketing tools online. Not only are they effective, but
they’re also very inexpensive and easy to create.
The concept is simple. Create a one or two page web site that
completely focuses on one specific topic. Everything within that page
should have one purpose — getting the visitor to take action.
This page should be neatly designed in standard HTML with no Flash or
fancy plug-ins and very few graphics. There should be no banners or
outside links of any kind and nothing that will distract your visitor’s
The sole purpose of a mini-site is to attract highly targeted traffic. The
more targeted the better. For example, if you have a web site that
sells a number of products, a good mini-site would focus on one
specific product instead of all of the products. You could create a minisite
for each product you offer.
Designing Your Mini-Site
Each mini-site you create should be optimized for that one specific
product. Concentrate on just a few keyword phrases, as this will help
you to tighten your targeting. Remember … the tighter the targeting
• Title – Your “Title” should contain your most important keywords.
You’ve probably heard that before, but I’ve found a slightly different
method for optimizing the title. Since mini-sites focus on just one
product, place the “most” important “keyword phrase” first. Not just
your most important phrase, but the keyword phrase that you think
people will use when they do a search. Instead of capitalizing the
first letter, type it in lowercase, as most people type in all lowercase
letters when searching. This will assist you in ranking higher in the
Search Engine for your targeted audience.
• Description – Your description should focus on one specific product
and not generalize. Make sure you include your most important
keywords towards the beginning of your description. In addition,
make sure your description describes your site in detail. You want
your potential visitors to know exactly what you’re offering. Your
description should be less than 200 characters.
• Keywords – Concentrate on just a few keyword phrases.
• Heading tags – Search Engines pay close attention to the text
displayed within the “Heading” tags. Place your most important
keyword phrase within a “Heading” tag.
• Graphic Alt tags – Place a readable keyword phrase within your
graphic “Alt” tags.
• Text – All of your text should focus on your product. There should
be no filler text whatsoever. It should have one specific purpose —
getting your visitor to take action. Make sure you include your
keyword phrases throughout your text.
If you’d like to set up your mini-site using tables, try to place your
“Heading” text above your “Table” code. If this isn’t possible, make
sure you include your keyword phrases within your top left “Table cell”
to assist you in ranking higher in the Search Engines.
Mini-sites are not limited to just your products. They can also be used
with any affiliate programs you may be promoting. You can include
extra incentives such as a free bonus for purchasing the product or
even your personal recommendation. This is a great way to pre-sell
Hosting Your Mini-Site
When hosting a web site, you normally must purchase a web-hosting
package for each domain. However, if you host your site with
Host4Profit, you can host additional domains within your account for
only $5 per domain – very reasonable.
What’s more, I highly recommend Host4Profit, as not only do they
provide you with plenty of web space and everything you’ll need to
develop your site, but they also have an affiliate program. If you refer
just three people to Host4Profit, your hosting will be free.
Drive Targeted Traffic to Your Site
Once you have tested the effectiveness of your site and have a good
conversion rate, (the number of visitors compared to the number of
sales) you can buy targeted traffic. Goto.com is the number one payper-
click Search Engine and will most likely produce the best results.
For additional options, visit PayPerClickSearchEngines.com. They
provide information and reviews on a number of pay-per-click Search
The key to using this technique effectively is to bid on “very” targeted
keywords. This will weed out the casual visitors and only attract your
target audience. There’s no sense in paying for visitors who really
weren’t interested to begin with.
In addition to bidding on keywords, you can also advertise in targeted
ezines and even purchase some targeted banner advertising. Be
creative and take the time to test all of your promotions prior to
spending a lot of money.
If you really want to increase your sales, create some mini-sites. They
are one of the cheapest and easiest to create profit generators online.
If you’re looking for a quick way to get a professional
web site up, look no further than Site Build It!…
Site Build It! makes it quick and easy for anyone
(from savvy pro to complete newbie) to build a
professional, popular, and profitable Web site… a site
that attracts warm, willing-to-buy visitors.
Site Build It! takes care of all the technology and complexity of
building and marketing your Web site… from brainstorming to domain
name to hosting, from graphic design to Search Engine submission and
optimization, from traffic analysis to ezine publishing.
All the tools, all in one place, all for one price, and all tied together
into a straightforward, integrated, step-by-step process that works. I
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Visit Site Build It! to get started today
Autoresponders, also known as mailbots, automatic email
and email on demand were derived from the very popular
fax on demand and designed to automatically respond to
any email message it receives with an automatic
Autoresponder programs vary from software set up to run with your
desktop email program and automatically answer your incoming email
to a script that runs on your server. The script may run a Web-based
autoresponder system that utilizes a web page form, or it may run
with your pop email account on your server. It is programmed to
automatically send out a predetermined message when a message is
received to a specified script address or email address.
In addition to the standard autoresponder systems, there are also
autoresponders that can send an unlimited amount of follow-up
messages. These follow up messages can be set up to automatically be
sent out at predetermined intervals. In other words, you can set up
your autoresponder to automatically send out a new message each
day for as many days as you would like.
This powerful technology is currently being used by some of the top
online marketers to reach thousands of potential customers. As you
may know, it may take up to seven contacts with a potential customer
before closing a sale. By setting up an autoresponder and offering a
free autoresponder course, you can completely automate a portion of
your marketing efforts.
Creating a Course
The first step in creating an autoresponder course is to decide upon a
subject. Your course should focus on a subject in which you have a
great deal of knowledge and target your potential customers.
Once you have selected your subject, you’ll need to make a list of
topics. Each topic will represent one lesson. If you have five topics,
then you can offer your visitors a free 5-day course. If you have ten
topics, then you can offer your visitors a free 10-day course and so on.
Separate each of your topics into course lessons. Your first lesson
should welcome your subscriber to your course and explain a little bit
about what they are going to learn, followed by the first lesson.
The key to creating a successful autoresponder course is to provide
quality information that will be of interest to your target audience.
Each daily topic must contain valuable information or your reader may
decide to unsubscribe. In addition, make sure you include information
in regard to your course such as the lesson number, lesson title,
information about your products or services and highlights of the next
Your course should identify a problem, provide advice in regard to
solving the problem and provide the solution with your products or
services. Keep in mind, your course should not be written like a sales
letter. It must provide quality information written to teach and inform.
Setting up Your Course
After you’ve written your course, you’ll need to transfer your text into
an autoresponder. I recommend using GetResponse.
Once you’ve gotten your autoresponder set up, your final step will be
to place your course information on your web site. This will include a
description of your course and a mailto link to your autoresponder.
By offering your visitors a free autoresponder course, you are not only
providing them with a great service, but you are also automating a
portion of your marketing efforts. This form of free advertising can
increase your sales considerably.
Creating an Ebook
Ebooks or Electronic books are self-contained
“executable” files of HTML. This HTML may be a web site
you’ve created or HTML you’ve specifically prepared to
be compiled into a downloadable .exe file for
distribution. When downloaded, this file will self install on your clients
Ebooks are completely interactive with the Internet and can contain
protected via password/userid, search capabilities and more. This selfcontained
executable file can be distributed in a number of ways
including; CD, floppy disk, download, etc.
With the rising popularity of the Internet, there is absolutely no better
time than right now to develop your own informational product. Not
only is there no better time, but it has never been any easier for
anyone to develop and sell their own products.
Information is the number one best-selling product on the Internet.
There are literally hundreds of Internet entrepreneurs quietly making a
fortune simply by selling information.
Why are ebooks so popular? Internet users have a sincere desire to
learn and want the information right now. They don’t want to wait a
week or two for the information to arrive. Ebooks provide your
potential customers with instant gratification. As soon as they pay for
their order, they can have immediate access to the information they
Marketing – Provide your sales network with your complete sales
presentation to freely distribute with their ID to track sales.
Promotion – Provide valuable information on a specific subject to
bring traffic to your site.
Ezine Archives – Ezine publishers can provide their publication
archives to enable subscribers to read back issues on their desktop,
visit your web site, subscribe, submit ads, etc.
Catalogs – Provide a desktop catalog for you customers to view on
their desktop. You can even provide a form to accept orders right
through your ebook.
How To Manuals – Provide your affiliates with a complete “how to”
manual for marketing, advertising and promoting your products.
Electronic Books – Writers can offer their books in an electronic
Web site – Create an electronic version of your web site to place on
disk and be viewed on your client’s desktop.
Instructional – Provide an electronic training manual.
The first step in creating your ebook is to decide upon a subject. Select
a subject in which you have a great deal of knowledge. The knowledge
you have within your own mind is extremely valuable. Simply write
about what you know and teach others how to do the same thing.
It’s that simple.
Creating an Outline
The easiest way to begin writing is to create an outline. Begin your
outline with an opening statement or Introduction followed by a
Foreword. Your opening statement might tell your readers a little bit
about what they are going to learn or may be a statement in regard to
the subject matter. Your Foreword might include information in regard
to who you are, your credentials, copyrights, and what you want your
readers to learn.
Your next step will be to either create a Table of Contents or go
directly into creating your Chapter Titles. If you’re writing your
information in the form of a how-to manual, you may want to use a
Table of Contents. This will enable your readers to quickly locate
important information. If you’re writing your information in the form of
a book, then you can leave out the Table of Contents and simply use
Whether you’re using a Table of Contents or Chapter Titles, write your
titles so that when they’re read, they tell the story. In other words,
when you scan your titles they will give you a step by step description
of what your information is all about.
Finally, at the bottom of your outline, wrap everything up by including
a closing statement.
Once you’ve completed your outline you can begin filling in the spaces.
Write your text in small blocks and leave a space between your
paragraphs. Select a font that is easy to read and use black text on a
white background. In addition, write in an everyday language that
everyone can understand.
Designing Your Interface
Your ebook interface MUST look professional. No matter how good
your information is, if your ebook doesn’t look professional, it’s
perceived value will be low.
Design your ebook to be easily navigated and make sure you include
navigational graphics within each page.
In addition, your ebook should include all of the following:
• Table of Contents
• About page
Your first step in designing your ebook will be to turn your text into
HTML. Simply divide your text into sections such as, Introduction,
Table of Contents, Chapters, etc., and create a web page for each.
You can include graphics, live links, and almost everything that HTML
In addition to designing an interface for your ebook, you will also need
to design a book cover. A book cover can increase your sales or
downloads up to 300% and is an essential part of your ebook’s
success. Your book cover should compliment your ebook and be
displayed on your sales page.
Delivering Your Information
In order to deliver your information to your customers, you’ll need to
compress it into a downloadable file, better known as an ebook. There
are different types of compilation methods however, for this example
we will focus on HTML compiled ebooks.
Selecting an HTML Compiler
Although there are many HTML compilers available on the Internet,
these programs are just that – HTML compilers. What this means is
that you must create your ebook within an HTML editor and then
import your files into an HTML compiler to create your ebook — not a
very user friendly way to create an ebook. That’s why we developed
eBook Starter is unlike any other ebook creation
program on the market, as it is an actual ebook
editor. What this means is that you will have the
ability to create your ebooks within this one
program, including using your own design or
selecting a template.
If you select a template, you will have the
ability to edit the template directly within the
software program. It functions very similar to a
text editing program.
And finally, you will be able to compile the ebook into the EXE ebook
format all within the eBook Starter program.
What’s more, with the purchase of eBook Starter, you will receive a
viral marketing ebook brander, completely free.
eBook Brander will enable you to create customizable fields within your
eBooks to enable your affiliates to brand your promotional eBooks with
their affiliate ID or whatever you’d like.
Visit the eBook Starter site to download your free trial version of this
Tips for Creating Your Ebook
• Create a directory on your computer to include ALL the files for your
ebook. These files will include HTML, graphics, backgrounds, etc.
• Ebooks should contain mainly text. To keep your file size down,
avoid using large, slow loading graphics.
• Make sure your pages are viewable through any screen size.
• Include good navigational links throughout your pages.
• Use spell check to search for any possible spelling errors.
Using an Ebook as a Promotional Tool
In addition to ebooks making a great product, they are also very
powerful promotional tools. Ebooks can provide the Internet marketer
one of the best promotional tools online. With its vast variety of uses,
just one quality ebook development and distribution can produce an
ongoing promotional tool that will work 24 hours a day, seven days a
week for years to come. Millions can view your ebook, simply by giving
The key to using this powerful promotional technique successfully is to
create an ebook packed with valuable content and then give it away. I
know what you’re probably thinking. Why in the world would I want to
spend time on creating a great ebook just to give it away? Well, not
only should your ebook contain great information, but it should also
contain information about your web site, products and services. Take
every opportunity to mention any and everything you may be
promoting and create links to each.
For massive exposure, select a subject with a broad appeal. If your
site’s focus is on web site traffic, consider creating an ebook on
generating traffic. For example, Web Traffic: A Complete to Guide to
Generating Massive Traffic to Your Site. Include several references to
your site throughout your ebook, such as For even more great traffic
generating tips, visit “Traffic Tips” your complete source for generating
massive traffic to your web site. http://www.yoursite.com. Or, Winning
awards can dramatically increase traffic to your site. For a complete
listing of award sites, visit “Traffic Tips Award Sites”
Here is an example of how powerful a good “free ebook” can be:
10 of your visitors download your ebook.
Your 10 visitors each give away 10 ebooks – 100
Those 100 each give away 10 ebooks – 1000
Those 1000 each give away 10 ebooks – 10,000
Those 10,000 each give away 10 ebooks – 100,000
Those 100,000 each give away 10 ebooks – 1,000,000
For massive distribution, make sure you include a short paragraph on
your main page in regard to your copyrights and distribution. Let your
visitors know that they may freely distribute your ebook. Your text
might look something like this:
“This ebook may be freely distributed”
If you really want to create a viral marketing ebook, create your ebook
so that it can be customized with your visitor’s own information. In
order to do this, you’ll need to purchase an ebook program that also
includes an additional branding software program — not all ebook
software programs do.
However, eBook Starter does. Not only can you create your entire
ebook within this powerful program from start to finish, but with the
purchase of this software, you will receive special branding software
completely free. This special branding software will enable you to
create customizable fields within your ebooks to enable your visitors or
affiliates to customize your ebooks with their company name, affiliate
URL or whatever you’d like.
Distributing free ebooks is one of the most powerful promotional
methods online. Use it to your advantage.
Customer Follow Up
Following up with your customer, once you’ve made a
sale, is an important part of providing good customer
service. Not only is it an important part of developing a
good relationship with your customer, but it will also
enable you to introduce your new products.
Although sending out a personal message to each of your customers
may not be possible, you can provide your customers with the illusion
that your message was personally sent. By using autoresponders, you
can eliminate the need to manually respond each time you make a
Autoresponders are one of the best promotional tools on the Internet.
They were designed to automatically respond to any email message
sent to it with an automatic response. The more advanced
autoresponders will enable you to set up a series of autoresponse
messages to be sent out at a specified time.
You can use autoresponders to send all of the following:
• Thank you messages
• Welcome letters
• Order confirmations
Autoresponders can eliminate many of your routine follow-ups.
However, they cannot eliminate your customer’s support requests and
your future mailings.
In order to develop a good relationship with your customers, you must
provide them with quality customer service. Let them know that,
should they have any questions or problems, they are free to contact
you. Provide them with all of your contact information to make the
process simple. Even if you can’t personally assist them, make sure
that you have a good customer support group ready to help. Reply to
their support requests as quickly as possible and assist them until the
problem is resolved.
Your customer service is one of the most important factors in
determining your customer’s satisfaction. Even if you have a great
product or service, if your customer support isn’t good, your sales will
For every unhappy customer, you can expect to lose one hundred new
customers. Why? When one customer has a bad experience with your
company, you can be certain that they’ll tell everyone they know about
their bad experience. It will travel through the grapevine and
ultimately cost you sales.
Follow-up with your customers and ask them how they like your
product or if they have any questions. This is a great way to not only
provide good customer service, but to also obtain feedback about your
product. By listening to your customers, you will know exactly what
they want, what they’re having problems with and how you can
develop a better product.
The best way to follow-up with your customers is to set up a mailing
list. No matter what mailing program you use, make sure that it will
allow you to send personalized messages. Your customers need that
personal touch. They don’t want to feel as if the message they
received was sent to an entire list. They want to feel as if it was
personally sent to them.
By following up with your customers and providing great customer
service, you are creating a life-long relationship. Satisfied customers
are more apt to purchase your new products in the future. Treat them
with the utmost respect and go above and beyond the expected.
Web Page Templates
Web Site Analysis
Ø Coffee Cup
HTML Web Design Course
Ø Web Design Mastery
Ø WS FTP
Ø The CGI Resource Index
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Cover Graphics Software
Ø eCover Studio
Mailing List Manager (Browser)
Ø AutoResponse Plus
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Ebook Editor Software
Ø eBook Starter
Ø Niche Content Packages
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Internet Marketing Course
Ø Insider Secrets to Marketing
Legal Business Forms
Ø AutoWebLaw Pro
Joint Venture Partners
Ø Make Your Own Software