networking sites, as well as the ‘theme’ or group of people that each
site caters to and the number of members through Wikipedia at
Although you cannot advertise on these sites, you can create a profile
and include a link to your web site, which will enable you to increase
Just as social networking has become a very huge deal
on the Internet, social bookmarking, which is also part of
the whole Web 2.0 concept, is also very big and
Social bookmarking is a system or network where
members of the network are able to list or bookmark web sites that
they like for various reasons. The members list is accessible by other
members of the network. In addition, lists of sites can be created ‘on
the fly’ by typing in keywords, known as tags in the world of social
bookmarking. They may also find lists of sites based on categories,
topics, or even random selections.
Many things can be bookmarked and accessed through social
bookmarking, including web pages, feeds, videos, audios, shopping,
maps, and more. The possibilities are virtually limitless.
Social bookmarking is a new term to many, but it has actually been
around since 1996, when itlist.com was launched. Three years later,
we had Backflip.com, followed by Blink.com, and it has just grown
from there. Today, the most popular and well-known social
bookmarking sites are del.icio.us.com, simpy.com, and furl.com. Other
popular social bookmarking sites include:
Today, there are even services that will allow you to send a bookmark
to multiple social bookmarking sites at one time. One such service is
Onlywire.com. You must first sign up for the service and then sign up
for a membership at all of the social bookmarking sites that the service
Once this is done, you can put a small icon on the toolbar of your
favorite web browser. When you find a web site that you would like to
bookmark, you simply click the icon, and the service takes care of the
rest. You will, of course, be able to ‘tag’ the bookmark with
appropriate keywords before it is sent to the various social
You may wonder why you would want to do this. The reasons are as
varied as the number of people on the planet. But the two main
reasons are for social awareness and for business purposes. Some
people who are passionate about a specific topic will use social
bookmarks when they find important sites to make those sites more
accessible to the general online public.
Those who own web sites use social bookmarking to get more traffic to
their sites. Each time they add new content, they send another
bookmark for that specific page. This results in ‘fast traffic’ for many,
depending on the popularity of the topic.
Because social bookmarking is so popular, and used by so many, the
services that are offered through the social bookmarking sites has
been extended to include the ability to rate sites and to review them,
or to leave comments regarding them. It is also possible to import lists
that are generated through the social bookmarking sites into your own
personal bookmarks. Some sites allow users to add notes, email links,
to subscribe to feeds, and even to be notified via email when new
bookmarks are added for indicated categories or keywords.
These advances have made social bookmarking extremely powerful –
not only for those who utilize the technology to find web sites, but also
for those who want to get their web sites noticed by others. Whether
you have your own web site or not, you will indeed find that social
bookmarking is extremely useful – regardless of what your purposes
Learn to use social bookmarking sites. There is always the possibility
that they could one day replace search engines, which have become
extremely commercialized according to many opinions. While business
owners do use social bookmarking, at this time, they are not able to
purchase a higher listing, as they are able to in the search engines!
The best site for Internet marketers is Squidoo™
Unlike sites like MySpace, Squidoo™ will allow you to market your products
and/or services. Squidoo™ will enable you to create an informative page on just
about any subject you’d like. This page is known as a lens. You can
create as many lenses as you’d like. However, the key to using this
technique effectively is to provide your readers with helpful
informative information that will assist them in some way. You can
then give them recommendations and provide them with links to your
site or an affiliate site.
When you set up your lens, you will need to set it up like you would a
web page on your web site. For example, make sure you include your
most relevant keyword phrase, (example: work from home) also
known as a long tail keyword, within your lens title and within the URL
for better Search Engine ranking.
You will also need to make sure you ‘tag’ your lens with your long tail
keywords, and other relevant keywords, when you set up your lens.
To ensure you get the most out of your lens, make sure you update it
with fresh content at least a few times a week. In addition, place an
RSS feed within the page, as this will provide some additional
To increase your traffic, create similar lenses and then link them all
together. This will enable you to share your lens traffic and increase
traffic to the links you’re promoting.
Social Networking and Bookmarking sites provide you with a great way
to not only build your credibility, but also to drive traffic to your site
and increase your sales.
Promoting your web site offline is an often
overlooked way to increase your traffic. Your web
address should appear on all of the following:
• Business cards
• Sales letters
• Post cards
• Fax documents
• Mouse Pads
• Phone book listing
• Voice mail message
• Newspaper/magazine ads
Below, are several resources to assist you:
IDit Plates – Put your web address on your vehicle.
Magnetic Signs – Full size magnetic signs for your vehicle.
Visit iPrint for all of your printing needs.
Place ads in newspapers, magazines, on the radio, or on TV. Visit the
following web sites for a complete list of resources to assist you:
• Gebbie Press
• NewsDirectory Newspapers
• Newspapers Online
CanadaOne provides a free interactive press release builder.
Gebbie Press provides over 10,000 links to print and
electronic media on the Internet.
Dr. Kevin Nunley will write your press release and send it to 5,000
Automated Press Releases will enable you to send your press release
to over 10,000 media. You write your press release or they’ll write it
Once you’ve created your promotional web page, open it within your
browser and add it to your favorite places or bookmark it for easy daily
access. Set up a specific day for your weekly and monthly promotions
and perform your miscellaneous promotions as needed.
Although these promotional strategies are far from complete, they
provide you with a basic overview to get you started.
Once you’ve implemented your promotional strategy and continuously
work it each day, you’ll be amazed with the results of your efforts.
Consistency will be the key to driving massive traffic to your site.
Organizing Your Strategies
Organizing your strategies is an important part of
your success. You must develop a weekly schedule for
your business that becomes routine. Not only will this
assist you in keeping your promotions organized, but
it will also help you stay on task.
Your first step will be to decide what tasks should be performed each
day, such as writing articles on Mondays, managing your pay-per-click
programs on Tuesday, etc.
A good way to organize your promotions is to set up a web page, for
your personal use, that will contain your complete strategy. This page
should be stored on your hard drive and not uploaded to your server,
as you don’t want it to be accessible on the Internet.
Each section within your page should contain the appropriate
information for each of your promotional resources, such as web site
name, user ID, password (if applicable) and hyperlinked web
addresses for each web site you plan to use for your promotions. This
will enable you to open your web page each day and visit the sites you
In addition to developing a weekly schedule, you should also develop a
separate page for each of your strategies. For example, if you’re
advertising in ezines, you should create a page that contains the name
of each ezine you’re advertising in, web address, cost, the number of
subscribers, the ad you’re running and the results (clickthoughs /
sales) for each publication and each ad.
Your first step will be to create your weekly schedule. You can then
develop your promotional pages accordingly.
The key to developing a successful promotional campaign is
consistency and testing.
You must be consistent in your promotions. This is why developing a
weekly schedule for your promotions is so important. By creating your
schedule and organizing your strategies, you will not only have an
organized approach to each day, but you’ll get a lot more
accomplished by having a laid out work plan.
Just as devising a schedule is an important part of your success, it is
just as important to test absolutely everything. This will not only tell
you exactly what’s working and what’s not, but it will also save you a
great deal of money, as you won’t pay for advertising ventures that
aren’t producing results.
For example, if you’re running ezine ads, you should be testing your
ads, including headlines, body text and every variation you can think
of, such as capitalizations, wording, order, etc. You will be amazed at
how one little tiny change in an ad can produce major results.
In addition, you should be testing the publications you’re advertising
in. Above all else, make sure the publication targets your market. For
example, if you’re selling health products, you certainly wouldn’t want
to advertise in a publication targeting Internet marketers. You’d want
to advertise in a ‘Health’ related publication.
Take your time and plan your strategies very carefully. Remember …
Plan your work then work your plan.
Testing and Tracking Your Marketing
Developing and implementing a strategic marketing
plan is an essential part of your success. However,
unless you’re testing and tracking your strategies, you
may be losing a great deal of time and money.
You can dramatically increase your sales simply by
taking the time to test and track your results. Not only will it help you
to determine what’s working and what’s not, but it will also enable you
to focus your efforts on the strategies that produce results.
When testing your marketing strategies, keep in mind, a strategy that
produces results for one person may not produce results for you.
There is no ‘set in stone’ strategy that works for everyone. You must
develop your own style and technique and test your results to
determine what works for you. Below are some ad tracking resources
to assist you in your testing and tracking endeavors.
Ad Tracking CGI Scripts
If you’re looking for a simple way to track clickthroughs, LnkinLite may
be your answer. This free script will enable you to easily keep track of
the number of clicks a specific link receives. Instead of using your
standard link within your advertising, you can use a link created by
this script. It will track the number of clickthroughs and instantly
redirect your visitors to your URL.
Cost – Free
This powerful script is a link creator, tracker, disguiser and manager all
in one. It will enable you to create uniquely coded links that redirect to
any URL you specify and count all hits and referrers.
Cost – Free
This script will enable you to set up an entire ad tracking campaign
including statistical reports for referring URLs, what browsers your
visitors have installed, what operating systems your visitors are using
and much more.
Ad Tracking Services
A free service that tracks the clickthrough rates of your links. In
addition to tracking your links, LinkCounter hides the URL of the link
destination. This will prevent users from removing or changing your
affiliate ID when visiting an affiliate site through your link.
The PRO version of HyperTracker contains a number of advanced
features including: unlimited advertising campaigns, tracking of sales
and actions, special scripts that let you promote your own web site
address in your campaigns and much more.
An online tracking system that will enable you to track an entire
advertising campaign. It will enable you to see how many visitors were
generated by each of your ads, keep track of sales that were
generated by each ad and calculates the cost-per-click, cost-per-sale,
and click-to-sale ratios for each ad.
Testing and tracking your strategies is an essential part of doing
business. By concentrating your efforts on strategies that produce
results, you can not only increase your sales, but you’ll also save
Secret Formula for Writing Headlines
We all know the importance of a powerful headline.
However, writing a great headline isn’t as easy as it
An effective headline will literally force your potential
customers to learn more. It will instantly ignite a certain
emotion and intrigue them to read on.
In order to write an effective headline, you must learn
how to use specific words to achieve a specific reaction.
Before writing your headline, you must first learn a little bit about the
basic human motivators. According to psychologist Abraham Maslow,
human behavior is always the result of one or more of five basic
needs. He listed these needs in a sequence that he refers to as “the
hierarchy of human needs.”
He believes that until a less important need is met there won’t be any
desire to pursue a more important need. Below are the five human
motivators, beginning with the basic needs and continuing to the most
Physiological – Basic human needs include hunger, thirst, shelter,
clothing and sex.
Safety (Security) – Human need for physical, emotional and financial
Social (Affiliation) – Human need for love, affection, companionship
Esteem (Self Esteem) – Human need for achievement, recognition,
attention and respect.
Self-actualization – Human need to reach their full potential.
When you are aware of the basic human needs, you can incorporate
these needs into your writing. A great headline will appeal to your
potential customers’ emotions. You must feel their needs, wants and
desires and write your headlines with passion and emotion.
When writing your headlines, keep in mind, you only have a few
seconds to grab your potential customers’ attention. If your headline
doesn’t immediately catch their attention, they’ll simply move on and
never return. Below, are several different formulas used by
professional copywriters to write compelling headlines.
“How to Increase Your Sales Up to 500% by Using This One Simple
Headlines beginning with ‘how to’ are very successful, as the Internet
is all about information. Internet users have a strong desire to learn. A
headline beginning with ‘how to’ immediately grabs your potential
customers’ attention and forces them to read on.
“Are You Sick and Tired of Working for Someone Else?”
Headlines written in the form of a question are very effective, as they
appeal to your potential customers’ emotions. When they read a
headline written as a question, they’ll answer the question in their
mind. If the question identifies a specific need, want or desire, they’ll
“Double Your Income within the Next 12 months –Guaranteed!”
A command headline focuses on the most important benefit your
product or service has to offer. It instantly demands your potential
customers’ attention and intrigues them to read on.
“Announcing a Brand New Breakthrough in E-Publishing”
News headlines are very effective and used to announce new products
and services. They are written in the form of an announcement or
introduction and create curiosity.
“Internet Marketing Exclusive is Pure Genius — Our Sales Have
Increased by 40%!”
Headlines written in the form of a testimonial are very effective, as
they instantly begin building trust.
When writing your headlines, certain words, when combined together,
will literally draw your readers’ attention to your ad. Below, are of few
of these “Power Words” that consistently work.
According to a Yale University study, the following words are the most
powerful words in the English language.
Just as certain words ignite different emotions, certain subjects have a
broader interest than others do. Some of the most popular subjects
include wealth, love, health and safety.
Take your time and try the different formulas according to your needs.
Use a combination of the power words and write a headline that sells.
By learning the art of writing headlines that focus on the basic human
needs and emotions, you can increase your sales considerably.
The absolute most important key to making sales
is your sales letter. If you don’t have a powerful
sales letter, your chance of success will be
If you’re not secure in your abilities to write a
great sales letter, and don’t want to spend $2000 or more to hire a
professional copywriter, I highly recommend that you pick up a copy of
Marlon Sander’s Push Button Sales Letters software.
Push Button Sales Letters will enable you to create 100% customized,
powerful, targeted sales letters just by filling-in-the-blanks and clicking
You will be presented with a sales letter nicely formatted on a web
page when you’re finished. Simply smooth out the rough edges, link it
to your order form and you’ll be ready to start selling your products
and/or services. Visit the Push Button Sales Letter site to get started.
Increase Sales by Building Credibility
The Internet has opened a whole New World of
information and opportunity for all of us. However, it has
also created a breeding ground for scam artists. For this
reason, many Internet users are very reluctant to share
their personal information and order products online.
As an Internet entrepreneur, it is your personal responsibility to
ensure that your visitors feel very comfortable with you and your web
site. In order to gain your visitor’s trust and confidence, you must
build your credibility.
In order to establish credibility, you must be willing to invest in your
own domain name and professional web hosting. Web sites hosted on
free servers are not taken seriously and will suffer a serious loss of
business. Your visitors may feel that if you don’t have your own
domain, you may not be a credible company. They’ll simply take their
Provide your visitors with your complete contact information. This
information should include your “real” postal address and not a Post
Office box number. A business that hides behind a PO box loses
credibility. It’s perfectly acceptable to use a PO box as long as you also
include your postal address.
Create a page to add to your web site called “about” and include all of
• A personal or professional biography
• A photograph of yourself
• A complete description of you and/or your company
• Your web site and/or company objectives
• Your name, address, phone number and email address
It is very important that you include an “about” page, especially if
you’re selling a product or service. You must do everything in your
power to put your visitor’s mind at ease.
Internet users are becoming more and more concerned with their
privacy. Create a page on your web site called “privacy” and let your
visitors know exactly how you will be using the information you collect.
This page should include all of the following:
• How do you plan on using their information?
• Is their information sold or shared with a third party?
• Why do you collect their email address and how will it be used?
• Why do you track their IP address?
• Let your visitors know that you’re not responsible for the privacy
issues of any outside web sites you may be linking to.
• Why do you use order forms and what do you do with the
• Do you run contests and what do you do with the information?
• Do you have a discussion forum or message board? Let your
visitors know that any information that is disclosed in these
areas becomes public information and they should exercise
• Do you have security measures in place to protect the loss,
misuse and alteration of the information under your control? If
so, let your visitors know.
• Let your visitors know how they can opt out of your mailing lists.
• Provide your visitors with your contact information, should they
have any questions in regard to your privacy statement.
You can create your privacy statement in a matter of minutes with the
AutoWebLaw software. You simply fill in the blanks to customize the
statement, click on a button, and copy your new privacy statement.
This piece of software will save you a great deal of time and money.
Another great way to build your credibility is to display your customer
testimonials. Include your customer’s name, email address and web
address with each unsolicited testimonial to increase believability.
You can find a nice script that will rotate your testimonials each day at
Money Back Guarantee
To further increase your credibility, you must completely remove your
potential customer’s risk. Provide them with a solid, no risk, money
back guarantee. This will put their mind at ease by building their
confidence in you and your product. In addition, you must honor ALL
refund requests in a timely manner with complete professionalism.
No matter what you’re selling or how great your product is you will
receive refund requests. It’s just a part of doing business. Don’t take it
personally or try to argue the point with your customers, simply give
them a refund. You may be surprised to learn that the customers who
ask for a refund may purchase other products from you in the future.
Many times, potential customers will have questions in regard to your
products and services. Create a page on your web site called
“feedback” and place a form on this page to enable your visitors to
contact you. It is very important that you answer these questions as
quickly as possible. Your personal response to your potential
customers can literally determine whether or not you’re going to make
A feedback form will also enable you to gather testimonials and
receive suggestions to assist you in improving your web site, products
If you’re processing your customer’s orders online, you must place
your order form on a secure server. This will protect your customer’s
personal information, while at the same time, provides your customers
with added confidence in placing an order with you. In addition, make
sure you let your visitors know that their information will be processed
on a secure server.
By taking the time to build your credibility with your visitors, you will
increase your Internet sales considerably.