Setting up an Advertising Campaign
through Google AdWords
If you’re looking for a low-cost, yet highly effective
means of advertising your products and services,
Google AdWords may be your answer.
Google AdWords provides a simple way to purchase
highly targeted advertising, regardless of your budget.
Unlike other sites selling banner ad space and pay-perranking,
AdWords provides advertisers with highly effective text ads
that are displayed with the search results. Studies have shown that
highly targeted keyword advertising produces an average of four times
the industry standard clickthrough rate.
Google, one of the premier Search Engines, receives over 29 million
searches each day. Their popularity most likely stems from the speed
and accuracy of their search results. Needless to say, placing your text
ad with Google AdWords will be a highly effective way to advertise
your products and services.
It is a well-known fact that text ads perform much better than banner
ads. What better way to target your audience than through a popular
Search Engine? Your potential customer is there for a reason — they’re
looking for something. When a Google visitor types in their keywords,
they are almost instantly presented with their search results. On the
right side of the results are colored text boxes containing targeted
advertisements that match their search terms.
When you place your ad with AdWords, you will have the ability to
select a list of tightly targeted keywords including all of the following:
Keyword Matching – Shows your ad when a search includes your
Phrase Matching – Shows your ad when a search includes your
Exact Query Matching – Shows your ad when a search contains your
exact keywords and no others.
Negative Keyword Matching – Will not show your ad if a search
contains certain words you select.
This unique targeting technique will enable you to create a highly
targeted ad campaign and test your ads with a high rate of accuracy.
What’s more, you can even target your ads to a specific country or
The great thing about advertising with Google AdWords is that you will
have complete control over your ad and how much you’d like to spend.
You can open an account with a credit card with no minimum deposit
required. Once you place your ad, it can begin running almost
Their advertising rates are very reasonable. The amount you spend on
your advertising campaign will depend on two factors: (1) the number
of times your ad is displayed and (2) the position, one through eight,
in which your ad appears.
The position of an ad is determined by how well it is performing. Ads
with a higher clickthrough rate will receive a higher position and in
turn will cost more.
In order to increase your clickthrough rate and spend less money, try
to select keywords and phrases that specifically target the product or
service you’re offering. Avoid using common words, as these will use
up your ad displays very rapidly. Instead, select words that specifically
target your product or service.
For example, instead of using a general keyword like ‘software,’ use a
keyword that focuses on a specific software program such as
‘FrontPage 2002’ — or, a little less focused, ‘web design software.’ In
addition, make sure you use your keyword phrase (search term) as
the title of your ad. This will increase your clickthrough rate
When you set up your account with Google, make sure you use a
different ad for each search term. Not only will this increase your ad’s
relevance in the search results, but it will also increase your
Once you place your ad, you can easily track your ad’s response rate
and make adjustments instantly. This is a great, low-cost way to find
out which ads are performing the best.
Google AdWords provides Internet marketers with a cost-effective
alternative to banner advertising. If you want to increase your traffic
and sales, give AdWords a try — you’ll be glad you did.
For further information, visit Google AdWords:
Paying For Traffic
If you’ve been struggling with your web site traffic
and your sales aren’t what you had hoped for, maybe
it’s time to start using Pay-Per-Click Advertising and
pay for some traffic.
Pay-per-click Search Engines provide an extremely effective means of
obtaining highly targeted traffic to your web site. The concept is
simple. You bid on targeted keywords for as little as .005 per click and
receive targeted traffic to your web site.
The key to using this technique effectively is to focus on one specific
product and select highly targeted keywords. This will help you to
weed out all of the window shoppers and attract your specific target
Viewing Search Terms
Most pay-per-click Search Engines will enable you to view exact
“search terms” that have been used to perform searches. Use this to
your advantage. You can find out exactly what “search terms” are
being used for your target market and place your bids accordingly. Try
to create a list of as many relevant keywords as possible. The more
keywords you bid on, the more traffic you’ll receive.
When bidding on keywords, keep in mind that in order to be
successful, you don’t have to be listed at the top. Although receiving a
listing in the top three positions will produce major traffic through
Overture, most of the time, you must have a large advertising budget
Before placing your bid, perform a search to find out how much your
competitors are paying per click. Try to place your bid so that your
listing will appear on the first page to increase your chance of success.
By selecting highly targeted, less popular keywords, you’ll not only
attract a more targeted audience, but you’ll also obtain a higher listing
for less money.
Your Ad Copy
Your headline and copy are the most important part of your entire
strategy. Your headline must grab your potential customer’s attention
and force them to read on. Your copy should tell them exactly what
you have to offer and convince them to visit your site. Try to avoid
attracting freebie hunters by mentioning free stuff within your ads. By
weeding out those potential visitors expecting to get something free,
you will attract a more targeted audience of potential buyers. There is
no need to pay for visitors that weren’t interested in buying anything
in the first place.
Your listing should lead your potential customer directly to your
product with no other distractions. In other words, if your product isn’t
on your main page, then don’t direct your potential customers to your
main page and make them search for your product. Direct them to
your product’s page.
Reviewing Your Reports
Once your campaign begins, make sure you take the time to review
the reports provided by the pay-per-click services. These reports will
provide you with information in regard to how well each of your
keywords are performing and enable you to adjust your keywords or
change your bids accordingly.
To increase your traffic even further, don’t just stop with one pay-perclick
Search Engine — try several at time. The more streams of traffic
flowing to your site, the better.
Here is a list of some of the top pay-per-click Search Engines:
Visit http://www.payperclicksearchengines.com for a complete list of
over sixty pay-per-click Search Engines and reviews.
If you’re serious about your business and you’re ready to drive a
stampede of targeted traffic to your web site, then give the pay-perclick
Search Engines a try. They’re well worth the small investment.