If you really want to build your business online, you
MUST be willing to invest in your business. There
are many advertising opportunities available on the
Internet that will enable you to purchase targeted
advertising very reasonably.
Ezine Advertising is one of the most effective forms of advertising on
the Internet. Not only is it effective, but it can also be very
inexpensive depending on the size of the publication.
The key to using ezine advertising effectively is to target your
audience and track your response. You must test the effectiveness of
both your ad and the publication in which you’re advertising. This will
enable you to determine which ads are pulling the most response and
which publications are providing you with a high response rate.
When selecting an ezine in which to purchase advertising, there are a
few factors that should be taken into consideration:
1. Select an ezine that targets your potential customer. In other
words, if you’re selling health products you wouldn’t want to advertise
in a “marketing” ezine. You would want to advertise in an ezine that
focuses on health.
2. The size of the publication really isn’t a factor in determining your
ad’s success. Smaller publications will many times have a higher
response rate, as they may have a higher percentage of subscribers
that actually read the publication.
3. Before buying advertising in a publication, make sure you subscribe
to a few issues. You want to ensure that the publication contains
quality content and see how their ads are displayed. If they’re running
15 or 20 ads each issue, your ad’s response rate will most likely be
low. Try to select a publication that runs only a few ads each issue and
places them in the center of the publication.
4. Contact the ezine publisher to make sure they never run two ads for
similar or the same products. This will increase your response rate
The Directory of Ezines provides a complete online searchable
database of ezines that accept advertising. This directory contains all
of the information you’ll need to know to effectively place your ads.
A good way to organize your ezine advertising is to set up a web page,
for your personal use, that will contain all the details for each
This page should be stored on your hard drive and not uploaded to
your server, as you don’t want it to be accessible on the Internet.
Your chart might look something like this:
Ezine Cost Ad Clicks Sales
Ezine 1 Ad Cost Your Ad Number of visitors Number of sales
Ezine 2 Ad Cost Your Ad Number of visitors Number of sales
Ezine 3 Ad Cost Your Ad Number of visitors Number of sales
Ezine 4 Ad Cost Your Ad Number of visitors Number of sales
Ezine 5 Ad Cost Your Ad Number of visitors Number of sales
By organizing your advertising campaigns, you can see exactly how
each ad is doing within each publication.
To track your click through rates, you may want to use a simple little
script called, LnkinLite. This free script will enable you to easily keep
track of the number of clicks a specific link receives.
We’ll talk more about testing and tracking your campaigns later.
Pay-per programs include, pay-per-click, pay-per-lead and
Pay-per-click programs will enable you to advertise to your target
audience and only pay for results — you pay a set amount for each
visitor that is sent to your web site. The most popular pay-per-click
program is the pay-per-click Search Engines. You can learn more
about pay-per-click Search Engines here:
Pay-per-lead programs will enable you to only pay for leads. These
leads may be potential customers that fill out a registration form,
enter a sweepstakes, or download a free product trial.
Pay-per-sales programs are simply affiliate programs. You pay your
affiliates a set commission for each qualifying sale.
You can find a number of Pay-Per programs here:
Another form of a pay-per-click program is pay-per-click banner ads.
There are several companies online that will place your banner within
their network and charge you a set fee for each click through.
Here’s a few to get you started: