Writing Articles for Publicity
If you’ve been on the Internet for a while, you’ve
probably subscribed to a few ezines (newsletters).
Most ezines will include a feature article written by the
editor or a guest author. If you’ve ever read an article
written by a guest author then you’ve probably
noticed, at the end of the article, a few lines of text
about the author, referred to as “bylines” or “resource box.”
The writer gives the publisher permission to publish their article free of
charge in exchange for the publisher including the author’s bylines.
The bylines are basically just an advertisement for the writer. They
usually contain a couple of lines about the author and a web address.
By writing articles and allowing them to be published, free of charge,
your articles will have the potential to be viewed by millions of Internet
users. They may be published by several ezines with subscriber bases
of a few hundred to several thousand. In addition, they may be
displayed in ezine archives or on high traffic web sites.
Most ezine publishers prefer short articles between 500 and 750
words. Short “tip” articles of just a couple of paragraphs are also very
popular. Articles should be formatted to 65 characters per line or less
including spaces and written in short paragraph sections.
When you begin writing your article, avoid using your standard word
processing programs, as they do not allow for proper formatting.
Instead, use a text editor such as Notepad. It should already be
installed on your desktop.
When you begin typing your article, use a hard carriage return (hit
enter) when your text reaches 65 characters, including spaces, and
leave a space between your paragraphs. This will enable the publisher
to easily copy and paste your article into their publication and
significantly increase your chances of being published.
Most publishers receive many article submissions each week and only
select a few to be published. Here are some basic guidelines to help
you increase your chances of being published:
• Your article must be properly formatted. Publishers won’t take the
time to format your article, they’ll simply use another article that is
• Keep your bylines down to 6 lines or less
• Select a descriptive title to intrigue your readers
• Use proper grammar and spelling
• Avoid articles that are nothing more than a sales pitch, as your
chances of being published will be minimal
• Avoid referring readers to an affiliate URL, as this will make your
article appear to be biased and untrustworthy
• Write your articles with a sincere desire to teach and inform. Talk to
your readers and share your expertise
Once you’ve written your article, if you’d like to distribute it yourself,
you’ll need to develop a list of publishers that may be interested in
publishing it. Visit the Directory of Ezines to help you locate ezine
Search through the database for publications that may be interested in
the type of article you’ve written. Contact the publisher and ask them
if they accept article submissions.
Submit your articles to announcement lists:
Article Distribution Services
If you’d rather not take the time to distribute your own articles, there
are a number of article distribution services online that will distribute
your articles for you. These are well worth the price, as they will
submit your article to hundreds of announcement lists and article
directories, saving you hours of valuable time.
Visit any of the following services for assistance:
The Phantom Writers
Writing and distributing free articles on the Internet will be one of the
best promotional decisions you’ll ever make. Not only will it provide
you with free publicity, but if your articles are good, you’ll become a
trusted professional in your area of expertise.
Make sure you review the submission guidelines prior to posting your
article to an announcement group.
Writing Articles for Publicity