Implementing Your Marketing Strategy
Developing and implementing a strategic marketing
plan is an essential part of your Internet success.
Your plan must include both short-term and long-term
strategies in order to succeed.
Short-term marketing strategies are those that bring you a temporary
boost in traffic. Although these techniques are very important to your
overall plan, they are only a temporary traffic source and must not be
solely relied on.
Short-term marketing strategies include:
• Purchasing advertising
• Discussion groups
• Search Engines
Long-term marketing strategies are those that bring you a steady
stream of targeted traffic over time. These strategies will continue to
produce results even years down the road.
Long-term marketing strategies include:
• Opt-in Lists
By creating and implementing a balanced marketing strategy, using
both short-term and long-term strategies, you will drive a steady
stream of targeted traffic to your web site.
If you use this simple formula when creating your Internet marketing
strategy and excel, you can literally guarantee your success.
Your Promotional Strategy
Creating a successful Internet presence involves much more than
designing a great web site or having the “perfect” product. Listing your
web site with the Search Engines is your first step, however, you must
not solely rely on the Search Engines to bring you traffic. You must
develop a complete promotional strategy and work it every day.
Your first step will be to submit your site to the Search Engines.
Although there are many Internet marketers who are constantly trying
to maintain a top listing in the Search Engines, in my humble opinion,
it’s simply a waste of time.
Each Search Engine is different and has different guidelines in regard
to how they rank a web page. In addition, their guidelines change very
frequently and it is literally impossible to keep up with them. Your best
option will be to optimize your web site to the best of your ability,
submit your pages to the Search Engines and forget it. (Resubmit your
main pages any time you make any significant changes.) Your time
can be better spent using other marketing techniques other than
fighting the Search Engine wars.
Your first step will be to optimize your web pages to the best of your
ability. Visit http://www.searchenginewatch.com for a complete
overview of the Search Engines and optimization.
As soon as your web site is up and running, you should immediately
begin building an opt-in list. Above all else, you MUST remember…the
money is in the list. An opt-in list is a list or database containing
email addresses of individuals who have chosen to receive your email
They provide you with a direct line of communication with potential
customers and enable you to promote your products or services.
Developing your own list of targeted potential customers is the
absolute most important marketing strategy you can use.
No matter what strategies you’re currently using, if you’re not
collecting the email addresses of your potential customers, you’re
literally guaranteeing your failure.
Opt-in lists provide you with the ability to create a targeted list of
potential customers in which you can advertise on a continual basis.
You will have a direct line of communication, which will increase your
The key to creating an effective opt-in list is to provide your
subscribers with quality information. The best way to do this is to
provide them with a weekly, bi-weekly, or monthly ezine. An ezine is a
newsletter or publication that is sent to subscribers who have chosen
to receive your publication.
In order to build a database of potential customers and start collecting
email addresses, you’ll first need to set up a mailing list. This mailing
list must enable your visitor’s to submit their information and
subscribe them to your list.
There are many free list services that will enable you to set up a
mailing list. However, they are not recommended. They will not allow
you to personalize your messages with your subscriber’s names, which
if very important.
Building Your Subscriber Base
There are many powerful ways to build your subscriber base. However,
for this article, we will only focus on the “best” ways.
Your Web site
Place a subscription box on every page of your web site. Make sure
you don’t overlook this powerful means of gaining new subscribers.
Your visitors will enter your web site from many other pages other
than your main page. They may never even visit your main page, so
make sure your subscription box is visible on every page of your web
If you’ve decided to get a Plug-in Profit site,
Stone Evans, the Home Biz Guy, will set up your
own pre-written ezine-in-a-box with 400
promotional messages customized for you
absolutely free. Your mailings will be put on
This powerful means of obtaining subscribers entails offering your
visitors a free gift in return for their subscription. This free gift may be
a free ebook, software, or report. This method of obtaining new
subscribers will increase your subscription rate immensely.
You can download free ebooks you can use as incentives at Web-
Source.net. Or, use the ebook you’re reading right now.
Write informative articles and allow them to be freely published. By
writing articles, you can significantly increase your subscriptions. The
key to using this method effectively is to include your subscription
information within your bylines.
Create a powerful free ebook and allow it to be freely distributed. Place
your subscription box within your ebook to enable your readers to
subscribe. Your ebook will have the potential to be viewed by millions
of Internet users.
Creating and developing an opt-in list is an absolute must. You must
take every opportunity to promote your publication and gain new
subscribers. The more subscribers you have, the more sales you’ll
make. Make sure you don’t overlook this powerful method of making
If you’re not collecting your visitors email addresses, don’t wait another day to
start. Opt-in lists are one of the most powerful marketing tools on the Internet.
Implementing Your Marketing Strategy