Generate Thousands of Dollars Every Month on Autopilot Step 3

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Autoresponder programs vary from software set up to run with your
desktop email program to a script that runs on your server. The script
may run a web-based autoresponder system that utilizes a web page
form, or it may run with your pop email account on your server. It is
programmed to automatically send out a predetermined message
when a message is received to a specified script address or email
address.
In addition to the standard autoresponder systems, there are also
autoresponders that can send an unlimited amount of follow-up
messages. These follow up messages can be set up to automatically be
sent out at predetermined intervals. In other words, you can set up
your autoresponder to automatically send out a new message each
day for as many days as you would like.
This powerful technology is currently being used by some of the top
online marketers to reach thousands of potential customers.
As you may know, it may take up to seven contacts with a potential
customer before closing a sale. By setting up an autoresponder and
following up with your potential customers, you can completely
automate a portion of your marketing efforts.
Autoresponders provide Internet marketers with the ability to set up
an entire series of messages, such as ezines, courses and follow-ups
to help you close more sales.
If you’re not using them in your marketing strategies, you’re truly
missing the boat. If you’re looking for a quality autoresponder service,
I highly recommend the following companies:
• GetResponse
• AWeber
Below is a list of tasks that you can completely automate:
Ezine
If you’re publishing an ezine, you can deliver your publication via
autoresponder. This will enable you to set up hundreds of issues in
advance and have them automatically sent out whenever you’d like.

Articles
If you’re writing articles to promote your business, you can place them
within an autoresponder. This will enable your visitors to quickly and
easily retrieve your articles on demand.
Ad Rates
If you’re selling any type of advertising space, you can place your ad
rates within an autoresponder to enable your visitors to request them
at any time.
Business Opportunities
If you’re promoting a business opportunity, you can provide your
potential customers with further information via autoresponder.
Free Courses
In addition to the standard autoresponder systems, there are also
autoresponders that can send an unlimited amount of follow-up
messages. These follow-up messages can be set up to automatically
be sent out at predetermined intervals. In other words, you can set up
your autoresponder to automatically send out a new message each
day for as many days as you would like.
Follow-up autoresponder systems will enable you to set up a free
course used to increase your sales. As you may know, it may take up
to seven contacts with a potential customer before closing a sale. By
setting up an autoresponder and offering a free autoresponder course,
you can completely automate a portion of your marketing efforts.
Automating portions of your Internet business is an essential part of
your success. Not only will it lighten your workload, but it will also free
up your valuable time.

Developing Your Credibility
An important part of building a successful Internet
business is developing your credibility.
Although the Internet has opened a whole New World
of opportunity for all of us, it has also created a
breeding ground for scam artists. Internet users are
very reluctant to order online and share their personal
information. For this reason, you must take every opportunity to build
your credibility.
Domain Name
The first step in establishing a credible Internet business is to invest in
a domain name. This will instantly convey to your visitors that you
take your business very seriously.
Web sites hosted on free servers are not taken seriously and will suffer
a serious loss of business. Your visitors may feel that if you don’t have
your own domain, you may not be a credible company. They’ll simply
take their business elsewhere.
Contact Information
It is very important that you provide your visitors with your complete
contact information. This information should include your “real” postal
address and not a Post Office box number. A business that hides
behind a PO box loses credibility. It’s perfectly acceptable to use a PO
Box as long as you also include your postal address.
A great way to display your information is to create an “About” page.
Your “About” page should include all of the following:
• A personal or professional biography
• A photograph of yourself
• A complete description of you and/or your company
• Your web site and/or company objectives
• Your name, address, phone number and email address
An “About” page is a very important part of building your credibility —
especially if you’re selling a product or service. You must do everything
in your power to put your potential customers’ mind at ease.

Privacy Statement
A credible business should let their visitors know exactly what their
policies are in regard to the personal information they collect.
A great way to disclose your policies is to create a “Privacy” page. Your
“Privacy” page should include all of the following that apply:
• How do you plan on using your visitors information?
• Is your visitors information sold or shared with a third party?
• Why do you collect your visitors email address and how will it be
used?
• Why do you track your visitors IP address?
• Let your visitors know that you’re not responsible for the privacy
issues of any outside web sites you may be linking to.
• Do you run contests and what do you do with the information?
• Do you have a discussion forum or message board? Let your visitors
know that any information that is disclosed in these areas becomes
public information and caution should be taken.
• Do you have security measures in place to protect the loss, misuse
and alteration of the information under your control? If so, let your
visitors know.
• Let your visitors know how they can opt out of your mailing lists.
• Provide your visitors with your contact information, should they have
any questions in regard to your privacy policies.
Feedback
Many times, your potential customers will have questions in regard to
your products and services. To further build your credibility, provide
your potential customers with an easy way to contact you. Create a
page on your web site called “feedback.” Place a form on this page to
enable your visitors to contact you.
It is very important that you answer any questions you may receive as
quickly as possible. Your personal response to your potential
customers can literally determine whether or not you’re going to make
a sale.
A feedback form will also enable you to gather testimonials and
receive suggestions to assist you in improving your web site, products
or services.

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