Some people think that search engine optimisation is a service that costs a lot of money. Although this certainly needn’t be the case, there is an element of truth in this. The reality is that good SEO providers can afford to charge relatively high fees because they have a track record of success.
If you only have a small budget available for SEO, then what does this mean for you? Does it mean that you won’t be able to hire an SEO company and will be forced to carry out the work in-house?
This is the route that many small businesses take and it’s understandable that they should reach such a conclusion. The problem is that it can be difficult to evaluate agencies and companies providing these services. Although you may be able to get a cheap deal, how can you be certain that it will represent real value for money?
A good search engine optimisation campaign should be cost-effective, producing results that make the financial investment worthwhile. In fact, it could be argued that it shouldn’t be seen as being a cost at all, but that’s another story!
So what options are available to you? It might be worth asking friends and family members to see if anyone would recommend an SEO service provider. That could be a good way to get in contact with a reputable business.
If you can’t find such a company, however, you’ll be faced with the prospect of carrying out the work yourself. In such a situation, the best advice is to keep things simple and concentrate on the basics. Unless you happen to have considerable knowledge in this field of expertise, there’s a good chance that you’ll be learning as you go along. It is possible to do so, but not always easy.
Try not to hurry things too much. You’ll want to make sure that you’re taking the right decisions and spending your time wisely. It’s a good idea to start by concentrating on some on-site optimisation techniques. You often have a fair degree of control here, allowing you to experiment and build confidence.
Unless you’re looking at a really uncompetitive area, the reality is that you’ll also need to come up with a comprehensive link-building campaign. There’s no doubt that this can be a challenging exercise. Again, it makes sense to keep things simple.
You might begin by submitting your own website to relevant directories and asking business contacts and suppliers if they would be willing to provide links to your site. As you gain more links, you’ll find that the process becomes easier.
It is possible to do some good SEO work without an enormous amount of money. It just takes time and effort.