A good, genuine, credible and competent link building company does lot of article submissions, directory submissions, classifieds submissions, forum submissions, press release submissions, reciprocal link building, one way link building etc. All of them are done in measured amounts, the vendor neither doing it in excess nor cutting down on them.
The Link Building Company submits articles for a lot of reasons. The method is a very fast and affordable manner to retrieve one way links from content rich pages. One gets to attract targeted visitors within the industry. Submitting articles help generate traffic to the website. This is one of the best methods available in finding promotional partners.
Posting in directories too have similar benefits, though of a different nature. Directories are the places where most businesses come and submit themselves. These are the forums where submissions ensure free advertising and a great deal of publicity. So many businesses submit on them, that one marvels at what one gets to see in front of him. The link building company ensures your business becomes famous the moment the submission is made.
Forums are the places where participation is most. People just come over and unleash all the rant they possibly want to. Seldom do they care about reputations, damning the enforced protocols. Press Releases are the best ways to ensure people everywhere get to know what is being promoted, for they come forth as proclamations that augur well for a lot of reasons. The link building company submits these extensively.
The traditional forms of link building, ones that form its edifice are done in equal proportions. They are not to be left behind. One way linking, reciprocal link building and three way link building are done healthily to ensure the website remains well connected throughout and gets to have a lot of web users coming over to it.
One way links are submitted on directories and websites that attract maximum traffic. Links are exchanged, as part of the reciprocal process, with websites that are equally competitive and draw traffic in equal proportions.
Your campaign is set up nicely. It is not done in heist, neither is it rushed on with. The links are conjured from various forums and directories slowly and categorically, only those ones making the cut that show a high rate of attracting traffic.
All of the above is done in an effort to build up back links for the website. The more the back links are, the better are the chances of the website being indexed well. Also, an eye is kept on the PR of the website. With increasing back links, it also increases.
Next time, you will be better informed when you set out to hire a link building company.