Blogs started out as the modern-day versions of personal diaries but have evolved into a business tool that can make money for their owners. Such is the power of blogs in internet marketing that many, if not most, online businesses now host blogs to complement their existing websites. But it is not necessary to have an existing business website to earn money from blogs either.
In this article, these two ways to earn money through blogs will be discussed. It is worthy to note that although a blog is easy to start, it is not as easy to maintain as an online marketing tool since you must continuously perform activities to invite more readers, convert them into loyal buyers and then strengthen your business expanding your customers list. The payoff, fortunately, more than outpaces the demands so go for it!
First: A Blog as the Main Source of Income
If you already have a personal blog with a relatively specialized topic and a set of loyal readers, you may want to cash in on these two aspects. Doing so is relatively easy considering the pervasive presence of Google AdSense, affiliate marketing programs and other ways to make money on the Internet. Often, you just need to enroll in the program to start on the blog-as-business scheme.
You also don’t have to spend money to start a blog, thanks to the free blog hosting platforms that only requires a few minutes of your time to start using. Your worries about learning the technical jargon like HTML and navigating the complex world of computers are unfounded either as you can skip on these things. But if you can learn these things, then better for your Internet marketing efforts.
So, how exactly can you make money from blogs alone? The simple answer is advertising from other online businesses and other brick-and-mortar businesses that maintain an online presence. In most cases, you will be paid a certain amount of dollars in cents for every reader who clicks on the link, who visits the site or who buys something from the advertiser.
Second: A Blog as a Complement to an Existing Website
The second way to earn money from a blog is to use it as an online marketing tool for your existing websites. Again, take note that you don’t need a blog to push your website in the same way that you don’t need a website to make money from a blog.
When these two types of online presence are combined, the whole is more than the sum of these two parts, as strange that may sound.
So, how can you make money from the blog-website combo? The blog will be used to drive online traffic to your site, provide an easy means for your customers to get in touch with your business and to strengthen your inline presence. Take note that search engines such as Google and Yahoo love blogs, so to speak, which means greater levels of exposure for your existing websites. There’s no need to sell your products and services on the blog per se since you are using it as an internet marketing tool.
It is easy to make money from blogs. The trick is in knowing which of these two ways suit your business goals best and the focusing on making its stronger and stronger, which means that money comes into your bank accounts faster, too.