The use of Video is advancing rapidly, and we need to decide if and when we are going to embrace it. The following gives some helpful guidelines.
Why Consider Video?
You tube is the 2nd most used search engine
2 billion videos per day watched on You Tube
Large companies are being seen to be used increasingly by larger companies such as Reebok, Starbucks, M&S, Kuoni.
There are over 300 video sharing sites where people share videos
Video is the most powerful way of convincing & converting viewers to your product or service.
Watching a quality video:
Increases brand awareness by 46%
Increases message awareness by 68%
Increases customer intent to commit by 37%
Embedded video in newsletter increases response 2- 3 times (compared to standard email)
Reaches a wider audience –by placing your video on You Tube, (and other video sharing sites)
STEP 1. USE THE VIDEO TO SHOW:
A product or Service
Solving a problem (‘how to’ videos popular)
Demonstrate how a product works (using the term ‘how to’)
Your USP( unique selling proposition)
Use key staff to address issues that help convert viewers into clients(ie, influence the decision to convert)
FAQ,s. ( frequently asked questions).Why not answer the 5 most asked questions by creating a video for each question.
Testimonials from customers. Testimonials are far more effective than reading a testimony on a web page
2. ADD THE VIDEO TO YOUR WEBSITE
Ideally place your video on Your Home page, preferably near the top of the web page. You may wish to have the video hosted on your website, or embedded from you Tube.
More people will watch a video than read text .
People will stay longer the site as a result of video, thereby increasing the potential for the call to action.
Gets you ahead of your competitors, as it is likely that when a visitor searches & compares several websites, it is likely that they will remember the one that has used video.
3. MARKET YOUR VIDEO EFFECTIVELY
Once made, use it to its maximum potential. Launch it on sites such as:
Local Directories (freeindex/yelp/hotfrog etc)
4. IMPROVE YOUR RANKING ON GOOGLE
Create your own channel on You Tube & upload videos to it.
Search engine optimize each video (use your main keyword in title description and tags) & upload on Youtube
Create a video blog, and upload your videos
Place on video sharing sites like:
In the description, make sure that you add the website address ( including the at the beginning. Many of these video sites will provide a back linking assisting SEO.
5. DECIDE HOW YOU WILL MAKE YOUR VIDEO
The two options available are:
It is now relatively cheap to start creating videos yourself. Inexpensive video cameras are now available and can be purchased. For instance Kodak has the zi8 for around £100. With an SD card at around £20-£30, you are all set for to start for less tan £150.
For editing, you can use windows moviemaker software if you have a windows based system. Its simple to use and is great for learning how to edit.
B) Hire a professional company
If you don’t have the time, or prefer to have someone else to produce your video, consider looking for a professional company that has experience in video making and marketing of videos.
Doing this will probably provide a high quality DIY version. Furthermore, it is more likely that the video will produced to a schedule, whereas with all good intentions, the DIY person is too busy to achieve completion.
Go forth and video!