Presented by: Customer Finder Marketing
After I Set Up An Online Marketing Campaign, Do I Need To Manage It Every Month?
The only reason to manage your online marketing campaign every month would be to keep ahead of your competitors and to get the snowballing sales results from the momentum your previous ads and marketing efforts created that translate into higher profit returns on your advertising and marketing investment.
Now of course if you are not interested in this, there really is no need to manage your online marketing campaign every month. And as time goes on, your competitors will start to acquire your customers and your business revenue will decline.
It is true that online marketing is usually more cost-effective today and other forms of media… like newspapers, Yellow Pages, and even some direct mail. Why is this?
Once your advertisements are online they stay online and they can work for you 24/7 – all the time. They are always available for people to find your ads when they search on the Internet.
What is even better is people will already be searching for what you had to offer when they find your ad. They’re having a conversation inside their head about searching for something your business offers it, and they get interested when they find your ad.
Now consider that your competitors are putting ads on the Internet as well.
The search engines or influence engines on the Internet reward those business owners and advertisers who present advertisements and informational content that is valuable to potential customers who are searching for your products and services.
This is a reward to your business if you are doing your online marketing and advertising correctly because more customers are contacting you and buying your products and services.
Now this form of advertising is much different than off-line print advertising such as newspapers, Yellow Pages, or postcards and letters in the fact that these items are usually only picked up once and then discarded, possibly not to be thought of again.
Now when many people search online for a product or service, sometimes they take their time about deciding what to buy and when to buy it. On average, they usually click on three different sites when searching for a particular item that could be your product or service that your business offers – or not.
From this they get a pretty good idea about the availability of an item, its styles, the pricing of such item, and the availability to acquire it.
Now they may not be ready to buy at this point in time, so they can save the information or “bookmark” the pages of the information in a convenient place on their computer. Later they can conveniently find these pages that they have saved on their computer when they come back later to review information about the item.
So now that you know that people may take months to decide to purchase an item or service, isn’t it a good idea to keep putting fresh and valuable content about your products and services on the Internet each and every month?
It’s like the food on the shelves of a grocery store. After a while they become “unfresh”. And since no one likes anything “unfresh”, you don’t want yourself or your business to be considered in that crowd either!
So to stay ahead of your competitors and to present your business image as one of freshness and competitiveness, it is essential that you not only have an extremely effective online marketing campaign but have someone give nurturing attention to it to give you the best online marketing results that you want.
Because the facts are that 26% of local business owners are now using the Internet for online marketing strategies.
Of course this is naturally increasing every year. What does this mean to you? It means that your competitors are steadily embracing the concept of Internet marketing to promote their local businesses. So don’t be left out of the race.
It’s been said that if you don’t promote your business online, within 3 to 5 years you will no longer have a local business. Predictions are that your potential customers will find the answers to their needs for products and services from those business owners who have their online marketing strategies securely in place.
Would you like some help with this?
Well who wouldn’t, this is a big project and it needs expert advice and attention to be successful for you. So visit our company site at Customer Finder Marketing and take a look at what we can do for your company. If it seems interesting, go to the online marketing campaign analysis page and tell us a little bit about your business and what you want to discuss with us. We will follow to promptly.
Thank You Business Owners!
Brian B. Dawson
Customer Finder Marketing