Brand owners’ craze for brand advertising never comes to a halt. Infact, advertising keeps the brand business afloat. Besides, an advertising campaign also enables the brand owner to actively take part in the competition that prevails in the market. There are various means of promoting a brand. Television, Radio, Print, Outdoor etc some commonly adopted tools of brand advertising. Amongst these advertising modes, outdoor media has gained much recognition amongst brand owners. What is the big deal about OOH Advertising? Why maximum numbers of brand owners are massively adopting outdoor advertising media to promote their brands? These two questions are worth discussing as far as the scenario of contemporary brand advertising is concerned.
OOH media successfully positions the brand’s image through a larger than life impact on customers’ mind. The brand message through an OOH media stays back for a longer period of time. Customers who move out of their homes for various purposes are easily attracted by any OOH ad display. The brand message stays back in the minds of these customers providing them good recall value later. A good brand positioning means chances of attracting various target buyers of the brand. OOH media makes it possible to provide a good brand positioning on customers’ mind and later encourage them to buy or adopt the brand.
OOH Ad displays are readily available for all and sundry. Customers who frequently move from one place to another are greeted by various OOH Ad displays. These ads entertain and inform customers about the various brand information they otherwise miss to go through other advertising channels due to time restraint. There are infact many customers who solely rely on OOH media to find out the various updated features and benefits of brands. The message is readily available for them at the roadside, at the traffic point, at the shopping complexes or through any OOH Avenue. Whats more. These brand messages are displayed not just for a day or a week but sometimes for months. If the brand message was missed out last time, one can re-visit the same site later and find out what was that particular ad all about. Such is the advantage of outdoor advertising that is indeed a big deal for brand owners.
The introduction of digitalized tools has brought about a huge landmark in outdoor advertising industry. OOH Advertisers have now gamut of media options to launch their ad campaigns. The new age tools of modern OOH Advertising provide a rich and interactive impact on customers. Also time and effort saving digitalized tools of outdoor advertising are a blessing in disguise for brand owners who prefer to launch their ad campaigns through OOH domain.