To achieve more consistent operational performance, ask these questions about your business:
– Are you consistently keeping your promises to customers?
– Are your shipments reliably going out on time?
– When a customer calls, does someone always answer the phone within three rings (or whatever standard you’ve set)?
– Are customer requests all handled the same way, regardless of which employee handles the request?
– Do customers always want to talk directly to you because they know you’re the only person who can handle things to their satisfaction?
– Are you hearing more and more customer complaints as time goes by?
– Do your employees do everything to your satisfaction?
If employees can’t perform consistently, it puts the owner between a rock and a hard place. The owner doesn’t have time to do everything himself. But since he’s the only one who can do things right, he feels compelled to try.
Sooner or later, the owner in this situation runs out of gas.
Top earning small businesses don’t have this problem.
Top earning businesses consistently earn over $365,000 net a year. And the business keeps right on making money even if the owner takes a two-month vacation.
— What Do The Top Earning Small Businesses Do Differently?
Top earning businesses do three things differently.
First, they apply the model described in the E-myth series of books. The owner works on his business, not in his business. The owner creates systems for each part of their business, just like franchises do. This business model has been proven successful.
Second, the top earning owner makes sure he has access every day to accurate financial numbers. This owner knows that what you measure, you can manage, what you can manage you can improve.
Third, the top earning owner develops strong strategies, strong analysis, and strong systems.
To perform consistently, you must implement written systems so the work can be done well and consistently without your direction or intervention.
But where will you find the time to do this?
Fortunately, with new technology, you can now inexpensively go paperless in your office in 24 hours. And you can completely outsource your bookkeeping and accounting!
You free up huge chunks of time to work on the systems in your business. You can develop the systems needed for consistent performance.
— Bottom Line
You’ve probably seen the UPS commercials about logistics.
UPS argues that small and mid-sized businesses don’t need a large warehouse, distribution center, or global network to access the new logistics. They just need UPS. UPS has already built the systems.
By tapping into those systems, you can operate your business with the heft of a big guy, no matter how big you actually are.
UPS is right!
Exactly the same logic applies to paperless office systems and to outsourced bookkeeping and accounting. The systems exist. And they are easily and inexpensively available to small and mid-sized businesses.
By outsourcing your bookkeeping and accounting, you get the accurate numbers you need to manage your business.
By going paperless and outsourcing your bookkeeping, you free up huge chunks of time.
You can spend that time building the systems you need to operate your business consistently and documenting those systems so that things always happen the same way – the way that you as the owner want them to happen.