Hollywood Presses Its Global Agenda

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SINGAPORE – When the “Thor” Marvel superhero action Directed by Kenneth Branagh, opened in theaters in North America on May 6 $ 150,000,000 movie in 3-D was already more than 130 million U.S. dollars at the box office internationally.

The horror film “Priest” with Paul Bettany, was not as successful, and 25 million before its U.S. opening weekend May 13

However, more and more Hollywood movies are opened outside the United States, a reflection of the growing international market for the major studios in the world. The Motion Picture Association of America says that 67 percent of box office revenue outside the United States.

A new film trade event, Singapore screen, is scheduled for June 5 to June 12 is designed to exploit the trend by offering studios a springboard for fans of Asian cinema.

“The idea of ​​opening a film at the international level ahead of the United States only three or four years would have been inconceivable,” says Sanford Panitch, president of Fox International Productions. “I think it’s really just the reality of international market as a whole becomes more important than the American box office for event films. “

Greg Coote, executive director of the production of solid Latitude Entertainment and chairman of Singapore indicates screen inaugural exhibition itself is like a cross between anchor ShoWest, an annual convention for theater owners in the United States to review later theater equipment that 3 – D equipment and popcorn machines CineEXPO, an annual event in Amsterdam that brings theater owners and operators in collaboration with European filmmakers and distributors, and the American Film Market Santa Monica. “I want to say that we have learned from the best,” said Coote, until recently the CEO of Dune Entertainment, which financed “Avatar” with Fox. “It is also an element of Cannes-style with red carpet events such as the world premiere of new film from Tom Hanks’ Larry the Crowne, which will close the festival.

“But it’s really a business event, mainly for the studios to show theater owners, what they have on their slate for the third quarter and beyond,” he said. “Five of the six major Hollywood studios will present their films to come, and we fly in 60 of the largest theater owners and operators in Asia.”

Aubeck Kam, CEO of the Media Development Authority, which promotes media development in Singapore, said the city-state hopes to play on the strengths of the English-speaking country with close ties with China and India, and a strong intellectual property protection and the importance of business and financial center.

“This is a good place for international film companies to consider how to build and could serve companies in Asia,” he said.

Among the leaders expected to attend the Hollywood event are Jon Landau, producer of “Avatar”, which will conduct a conference in 3-D, Panitch Fox, Jim Gianopulos, chairman and CEO of Fox Filmed Entertainment, and Michael J. Werner, the chairman of Fortissimo Films.

If Asia is already served by at least two festivals, which includes elements of marketing – Filmart Hong Kong in March and Shanghai International Film Festival, which begins June 11 – Mr. Panitch notes that both focuses primarily on Chinese market.

“What is unique screensaver that Singapore will be the juxtaposition of it is more of a broad pan-Asian regional event,” he said. “Here, we can bring one of our Indian films and show some pictures of our next Chinese language films. “

The Global Entertainment and Media Outlook 2010-14 report by PricewaterhouseCoopers concluded that the filmed entertainment market will grow 5 percent annually, reaching 1,700 billion in 2014. Recorded the strongest growth throughout the forecast period should be in Latin America, which sees more and more than 8.8 percent per year to 77 billion, Asia-Pacific is the next step, increasing to 6.4 percent to 475 billion dollars. China alone will see the fastest growth, with a projected increase of 12 percent per year. The largest market by value – in North America – is also seen as the slower growth of 3.9 percent per year to 558 billion in 2014.

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