Making candles can be a lot of fun as you might have already discovered. Some people even choose to take their love of this art and make money doing what they enjoy spending their time on. There are many areas of the candle making business you need to consider before embarking on such an adventure. Knowing how to make quality candles isn’t enough but it’s the best start. Then you will need to educate yourself on ways to promote your candles, ordering supplies at wholesale, providing excellent customer service, and determining prices for your candles.
We all know candles are a very popular item, so the market for such products is definitely there. However, that market obviously won’t be able to purchase your candles if they haven’t heard about you. Marketing is a very important part of starting any business so you should establish a plan including where you want to sell your candles, and then come up with a handle of ways to get attention to them. There are many places to sell candles so start to make a list. You can do so from your own home or rent space at craft shows or local flea markets and sales. Often word of mouth will result in orders too once you get going. You can also choose to advertise on the internet, even on places like Etsy.com or Ebay.com.
Advertising online can be expensive if you do not know what you are doing, but it doesn’t have to be. Write about your business on a blog or purchase services from a web hosting company that can help you create a website. They often offer excellent tools for setting up a web page and directing traffic to your site if you have the money to spend on it. In addition, they provide the shopping cart and even credit card processing for you. Most web hosting companies charge anywhere between ten and forty dollars per month typically, which isn’t a bad investment. But if you want to start even cheaper, you can begin a blog for free and then also list your products for sale on a website like Etsy. Also, placing your candles on Ebay or other online auction sites is a great way to generate sales too. As you accumulate feedback for selling a quality product you will get more buyers and will become more well known.
Before you can do any advertising, you will need to decide what types of candles to sell. What are your favorite candles to make? Which ones come out the best looking? You will generate more sells if you show pictures of your work with each type of candle you sell so be sure to take great photos of your work. People buying candles want to visualize the product they are purchasing of course. Once your business starts turning a profit, consider buying supplies in large quantities to get a discount by asking suppliers to provide you with wholesale pricing.
The secret to being a successful candle making business is selling the product at a fair enough price that the consumer will buy it. But remember you also need to cover the cost of your time and supplies, while making a reasonable profit. Don’t fall into the temptation of cutting corners when it comes to quality supplies as this can greatly alter the quality of your finished candle product and you will not have happy customer. Once the word is out that your quality is poor, you will have a hard time maintaining sales.
To generate business, you might want to consider offering sales and promotions. You can offer free shipping for your candle products at the online auction sites to have an advantage over the competition which will help you to stand out. Many auction surfers will buy a product with free shipping over one with low shipping so that is helpful to remember. You can also offer a free candle with the purchase of two (or more) or even offer to send a personalized card if the buyer is going to use the candle as a present for someone, which is a nice touch for you to consider.
Many successful candle making companies offer personalized custom candle making services. This means customers can ask for the type of candle, scent, and color that they want and you will make it just for them. This often costs the customer a bit more, but they are likely willing to pay it since they know it is a special order. Make sure you communicate well with your customers and know exactly what they want before you commit to creating their items.
Every business experiences issues that come up of course so be prepared before you begin. Customers are likely to be more forgiving of such issues and return for future purchases or even give you a good recommendation, if they are provided with excellent customer service. Make sure your customers have more than one way to get in touch with you. Also be sure to take time working out a resolution to any issues that you will both be happy with if problems do occur. It is best to outline return policies clearly on your website so that there is a place customers can read all the information about your business and policies.
Choosing to start your own candle making business is a wonderful and exciting time. Selling your own homemade candles gives you a business where you can be proud of the pieces of art you are creating. Taking the time to learn the basics of the business and making quality choices before jumping in to a new candle making business will help ensure this is a fun and most importantly a profitable adventure.