Applications of Color Psychology
Today, the known psychological responses to given colors are an important factor in color selection. We have learned, for instance, that brilliant colors are the most stimulating ones and that red and orange are the most stimulating of all. Such colors are well suited for the theater, for the cocktail lounge, and for recreational enterprises.
Brilliant colors, however, are tiring. In areas in which we spend most of our working hours, the colors should not be ones that fatigue us. We need restful colors instead. Grayed greens and blues are particularly restful, and they promote thought and concentration. They are widely used for offices and schools. Kindergarten rooms, of course, are an exception; they should de decorated in bright colors.
Until recent years, hospital interiors were painted white to emphasize their hygienic aspect. Today you seldom see white walls in a hospital; they have given way to subdued colors for nervous patients and to more cheerful colors for patients who can benefit from mild stimulation.
To make a kitchen attractive, the colors should be as cheerful as possible. Since yellow is the most cheerful color in the spectrum, it is ideally suited to kitchens.
In the living room most families prefer the restful atmosphere that results from restrained colors. More stimulating colors are desirable in the dining room to promote a cheerful atmosphere in which to enjoy food and conversation.
Cheerful colors are also suitable in bedrooms that are in use during only a few of the waking hours. Today, however, there is a trend to large bedrooms equipped with built-in bookcases, television sets, and so forth. Since such rooms are really combination bedrooms and studies, they are best decorated in the restful colors.
You are already familiar with the intelligent way in which stores use color to stimulate buying. Stores with a wide range of both brilliant and subdued colors present merchandise most successfully.
Most persons are not students of color, and few have the ability to create outstanding color combinations. But any person, unless he is color-blind, can be favorably influenced by the proper use of color.