For many businesses, their main problem is not making enough sales.
And the quickest way to make more money is to do a better job of selling and marketing.
Here are five suggestions that can provide fast help with your selling:
— Change the way your salespeople sell. Train them in consultative selling.
— Shift your advertising so that it focuses on the audience.
— In your ads: write great headlines, set yourself apart, build your credibility, reverse your customer’s risk, include a call to action, and offer a bonus.
— If you don’t have an online presence, get one.
— Make it easy for your clients to take action on your website
These suggestions, though, don’t get to the root problems.
To start solving the root problems, look at the large gap between the typical small business and the top earning small business.
Top earning small businesses consistently earn over $365,000 net a year. And they keep making money even if the owner takes a two-month vacation.
Top earning businesses do three things differently.
First, they apply the model described in the E-myth series of books. The owner works on his business, not in his business.
Second, the owner applies the 80-20 rule. 80% of profits come from 20% of customers. The top earning owner focuses on this profitable 20%.
Third, the top earning owner makes sure he has access every day to accurate financial numbers. This owner knows that what you measure, you can manage, what you can manage you can improve.
To become a top earner, the first step is to free up time so you can work on your business.
For most small businesses, paperwork chaos and bookkeeping hassles are the biggest time wasters.
But with new technology, you can inexpensively go paperless in your office in 24 hours.
Paperless office solutions are now available to the small business.
And you can completely outsource bookkeeping and accounting!
You free up huge chunks of time so you can start working on your business. And you get the accurate financial information you need to make profitable business decisions.
— Bottom Line
You’ve probably seen the UPS commercials about logistics.
UPS argues that small and mid-sized businesses don’t need a large warehouse, distribution center, or global network to access the new logistics. They just need UPS. UPS has already built the systems.
By tapping into those systems, you can operate your business with the heft of a big guy, no matter how big you actually are.
UPS is right!
Exactly the same logic applies to paperless office systems and to outsourced bookkeeping and accounting. The systems exist. And they are easily and inexpensively available to small and mid-sized businesses.
By outsourcing your bookkeeping and accounting, you get the accurate numbers you need to manage your business.
By going paperless and outsourcing your bookkeeping, you free up huge chunks of time.
You can spend that time growing your business!
You can start working on your business, not in your business.
You can analyze your business so you know, for example, which 20% of your customers are generating 80% of your profits. Then focus your efforts where they produce the greatest results.
Your small business achieves big leverage.
And you’ll have the accurate financial numbers you need to decide what’s working and what’s not.
You’ll be growing your business sales and income! And you’ll have less stress.